What is the content type proportion of short videos? What's the proportion?

With the rapid development of the Internet, short videos have become the norm in people’s lives. Various short video platforms have emerged, with diverse and complex content types. Want to know what the proportion of short video content types is? PHP editor Xigua will reveal the secrets in detail and understand the proportion of music, comedy, dance, beauty and other content on the short video platform. This article will present to you the content type distribution of major comprehensive platforms and platforms focusing on specific fields, and guide you to gain an in-depth understanding of the short video market.

1. What is the content type proportion of short videos?

The content types of short videos are rich and diverse, mainly including the following categories:

Entertainment category: Entertainment content is the largest category in short videos, including comedy, dance , music, Internet celebrity challenges, etc. This type of content is deeply loved by users because of its relaxed, enjoyable and creative characteristics.

2. Educational content: Educational content also accounts for a high proportion, including knowledge popularization, skills teaching, language learning, etc. This type of content is designed to deliver valuable information and help users learn new knowledge.

3. Lifestyle content: Lifestyle content accounts for a relatively small proportion, including food production, travel sharing, daily life, etc. This type of content shows people’s daily life and brings users closer to each other. distance.

4. News: The proportion of news content is relatively low, including current affairs news, social hot topics, etc. This type of content helps users understand major events at home and abroad.

5. Advertising: Advertising content also accounts for a small proportion, including product promotion, brand promotion, etc. This type of content is designed to promote products or services.

2. What is the proportion of Douyin short video content types?

As one of the most popular short video platforms in China, Douyin also has its own characteristics in terms of content types:

1. Entertainment: In Douyin, entertainment content It still accounts for a large proportion, and various Internet celebrity challenges, talent shows, funny clips, etc. emerge in an endless stream, providing a wealth of entertainment resources for the majority of users.

2. Educational content: Educational content in Douyin is also gradually increasing. Many professionals have joined Douyin to share their knowledge and skills and provide learning opportunities for users.

3. Lifestyle: Douyin also has a lot of lifestyle content, including food making, travel sharing, daily life, etc. This type of content allows people to better understand each other’s lives and enhance communication.

4. News: Douyin also pays attention to current news and social hot spots. This type of content accounts for a relatively small proportion, but it can still meet users' needs for news information.

5. Advertising: The proportion of advertising content on Douyin is relatively low, but it cannot be ignored. Many brands and companies use Douyin for product promotion and brand promotion.

As an emerging media form, short video has a rich and diverse proportion of content types to meet the needs of different users. As a representative of short video platforms, Douyin also has a certain representative proportion of content types. In future development, short video platforms should continue to enrich content types, improve content quality, and provide better services to users. Short video producers and participants should also pay attention to copyright protection, abide by laws and regulations, and jointly maintain the healthy development of the short video market.

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