BYD executives responded to Yu Chengdong's 'price war' remarks, saying that consumers value 'good value' more

In the news on June 6, Li Yunfei, General Manager of Brand and Public Relations of BYD Group, today released a live clip of "Fifth Generation DM Technology Hundred-mile Power Loss and Fuel Consumption BOSS Direct Test", expressing his views on Huawei's recent "price war" for Yu Chengdong. ” responded to the remarks. In the live broadcast, Li Yunfei talked about Huawei Yu Chengdong’s previous remarks about “price war”.

Li Yunfei first said that he noticed the view put forward by Yu Chengdong that "BYD is the volume price, Huawei is the volume value". In this regard, he believes that whether it is technology, products or prices, as long as it can benefit consumers, then this is good value. He emphasized, "Consumers benefit from products with good technology, good products, and good prices. They are the happiest. I think this is called good value."

In addition , Li Yunfei also mentioned that in his "impression" Huawei (here refers to the Wenjie, Zhijie, etc.) has also lowered its price twice in the past year or two, and the magnitude of the reduction is quite large. #Every time it’s 35,000 to 50,000 yuan. He believes that this is also a "price-rolling" behavior. Regarding BYD’s own development strategy, Li Yunfei made it clear that BYD is currently focusing more on investment in “roll technology”, “roll scale” and “roll products”.

According to the editor’s understanding, at the 2024 Future Automobile Pioneers Conference held on June 1, Yu Chengdong, Huawei’s Managing Director, Chairman of Terminal BG, and Chairman of Smart Car Solutions BU, expressed his views on the industry price war. . He believes that BYD is the current "king of the lane" because of its ultra-low costs. Huawei, on the other hand, pays more attention to the improvement of value, intelligence, luxury, comfort, safety, and high quality, and is committed to providing users with a more comfortable and enjoyable experience.

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