Positioned as a 'high-quality small car', NIO Li Bin: The third brand Firefly will be delivered in the first half of next year

According to news on June 7, Li Bin, founder and chairman of Weilai Automobile, said in the latest first quarter financial report conference call that Firefly’s first product is planned to be officially delivered early in the first half of next year, but the release date has not yet been announced. Sure.

Li Bin elaborated on the brand positioning of "Firefly". He described it as a boutique car and revealed that the price of the product will be at the 100,000 yuan level. The “Firefly” brand will share NIO’s sales network, a strategy that is expected to further enhance the brand’s market coverage.

It is understood that there have been previous media reports that the first new car of "Firefly" is planned to be released in the Chinese market first. It is expected to debut in China at the end of this year and enter the European market in the first half of next year. At the same time, the sub-brand’s App is also expected to be launched in December this year. This car was originally planned to debut in Europe in the third quarter of 2024, but now it seems that this plan may be adjusted.

Although the specific appearance, configuration and final brand name of "Firefly" have not yet been announced, this has not stopped the market and consumers from enthusiastic expectations. Similar to the previous "Alpine" (listed as "Ledao"), "Firefly" is currently only the internal code name of the new car. The financial report shows that NIO released financial data for the first quarter of 2024 today. The report shows that the company's revenue in the first quarter reached 9.91 billion yuan. Although there was a 7.2% year-on-year decline, this performance is still considered solid considering the market environment. At the same time, the company’s net loss in the first quarter was 5.1846 billion yuan, a year-on-year increase of 9.4%. However, the loss narrowed on a quarter-on-quarter basis.

NIO has reached a delivery milestone, successfully delivering 300,053 vehicles in the first quarter. Although virtual declined year-over-year, the company's delivery capabilities remained stable. What is even more exciting is that the company expects delivery volume to reach positive guidance in the second quarter of 2024, with delivery volume expected to reach 54,000 to 56,000 units, with a year-on-year growth rate of 129.6% to 138.1%.

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