What is the new gameplay of Douyin 618 event in 2024? What is the activity value?

In an era of continuous innovation in digital marketing, short video giant Douyin has always been at the forefront, launching various marketing activities to attract users and merchants. During the upcoming 618 Shopping Festival in 2024, Douyin will once again launch an unprecedented new gameplay to create a new interactive experience for consumers and brands. Want to know the specific activities and participation methods of Douyin 618? Hurry up and follow the footsteps of PHP editor Xigua, learn more about the new gameplay of Douyin 618, and help your marketing succeed.

1. What is the new gameplay of Douyin 618 event in 2024?

The Douyin 618 event in 2024, with the core concept of "interaction, innovation, and win-win", has launched the following new gameplay methods:

Short Video Challenge: Encourage users to create and Short videos related to the 618 event increase participation through challenges and provide rewards to outstanding creators.

2. AR makeup trial experience: Using augmented reality technology, users can try on makeup and clothes on Douyin. This novel experience has attracted a large number of young users.

3. Personalized recommendation system: Based on the user’s historical behavior and preferences, Douyin recommends personalized products for each user to improve the conversion rate.

4. Social e-commerce integration: Through sharing and recommendations on social networks, users can invite friends to participate in shopping together and enjoy group purchase discounts.

5. Brand story marketing: Encourage brands to build emotional connections and enhance brand image by telling brand stories.

6. Intelligent customer service system: Use AI technology to provide 24-hour uninterrupted intelligent customer service to solve user questions.

7. Environmental protection theme activities: respond to environmental protection trends, promote green consumption, and encourage users to choose environmentally friendly packaging and low-carbon transportation methods.

8, Interactive live streaming: Combining live streaming technology, Douyin has invited many celebrities and internet celebrities to live stream and deliver merchandise, improving users’ shopping experience through highly interactive live streaming.

2. What is the value of Douyin’s 618 activity?

The value of Douyin’s 618 activity is reflected in the following aspects:

1. User value: Through rich activities and discounts, users can get a better shopping experience and benefits.

2. Brand value: Brands can increase their visibility through the Douyin platform and enhance interaction and stickiness with consumers.

3. Platform value: Douyin attracts more users through activities, increasing user activity and the commercial value of the platform.

4. Social value: By promoting environmental protection themes, Douyin is also taking on social responsibilities and promoting green consumption.

5. Innovation value: The launch of new gameplay demonstrates Douyin’s ability in marketing innovation and leads the industry trend.

6. Economic value: 618 activities promote consumption and have a positive impact on economic growth.

The Douyin 618 event in 2024 is not only a shopping carnival, but also a feast of technology and creativity. It demonstrates Douyin’s leadership in digital marketing and has a positive impact on users, brands and society as a whole. With the successful conclusion of the event, we have reason to expect that Douyin will bring more exciting new gameplay and new value in the future.

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