XREAL founder Xu Chi: Apple lets everyone see the future of spatial computing, and we work hard to let everyone see the present of spatial computing.

XREAL launched a new product at the spatial computing new product launch conference - XREAL Beam Pro, priced from 1,299 yuan. According to the official introduction, XREAL Beam Pro is a computing terminal that gradually releases 2D applications into 3D space. Equipped with XREAL AR glasses, it will form a "consumer-grade AR space computing complete body" and reduce the user's migration cost from the mobile phone side. lowest.

In terms of design, XREAL Beam Pro looks like a smartphone, but it is not a mobile phone product, but a space equipped with a touch display Computing terminal. It is officially positioned as an “AR spatial computing terminal like a phone.” At the press conference, Xu Chi, founder and CEO of Collection and filming equipment.

After the press conference, Xu Ma and XREAL co-founder and algorithm leader Wu Kejian had an in-depth exchange with the media and shared the innovative ideas behind the Beam Pro product, as well as the development trends of the entire industry. and background were prospected.

XREAL founder and CEO Xu Chi (left)

XREAL co-founder and algorithm leader Wu Kejian (right )

Strive to let everyone see the current state of spatial computing

Beam Pro is XREAL’s new hardware product for spatial computing exploration after the Beam screen projection box.

In June last year, Apple released Vision Pro, leading a new wave of spatial computing technology. At the same time, XREAL has also followed industry trends and released the Beam screen projection box, which is an "AR spatial screen" hardware solution specially designed for XREAL Air glasses. It also proposes the concept of "spatial computing". Undoubtedly, spatial computing has become a key breakthrough in the AR industry.

Vision Pro and XREAL Beam Pro start at 1,299 yuan. Compared with Apple, these two products allow consumers to experience spatial computing technology products first-hand, and their price advantages are particularly prominent.

Xu Ma said at the press conference: "Apple has cleverly "transplanted" the mobile Internet ecosystem, allowing everyone to see the future of spatial computing, and we strive to let everyone see the present of spatial computing."

#In Xu Chi’s view, Apple allowed everyone to see the future of spatial computing, but not the present, (because) it started from the first day When we first released it, we were not aiming for popular consumer products. But Xu Chi believes that Apple must have its consumer-level ambitions, otherwise there is no need to do it at all, and hopes to look at it with a longer timeline.

Xu Chi believes that it is wrong for everyone to have too high expectations for Apple Vision Pro. Because it is really difficult to make such a disruptive product. However, Xu Chi also mentioned that Apple has played a key role in helping the entire industry conduct market education. The WDC conference in June last year and the official launch in February this year both brought huge market momentum to the industry and significantly increased their sales.

"This is a good thing, this is a huge wealth. I hope everyone will try it on this track. If everyone evacuates from this track one after another, this track will be cold, this will be a great success." Problem. Only by continuously increasing investment and exploring new product forms can the development of this industry be rapidly promoted," Xu Chi further said.

Wu Kejian also believes that although the release of Vision Pro represents the ceiling of the industry at a technical level, its application scenarios are relatively limited in the mass market and fails to meet the high expectations of consumers. However, from an internal perspective, Vision Pro has played a huge role in promoting the industry. It has not only enhanced industry confidence, but also attracted more developers to devote themselves to the development of 3D, AR or MR native applications. Although these changes are not easily noticed by the public, they are It has a profound impact on the long-term development of the industry.

Definition of consumer-grade all-round spatial computing terminal

Beam Pro, known as the "complete spatial computing entity", realizes the experience in the three major fields of spatial Internet content, spatial entertainment content and spatial imaging content. leap.

According to reports, when used independently, Beam Pro is a mobile terminal capable of fragmented use. Users can use WeChat, Xiaohongshu, and install APK files just like using a normal mobile phone; when connected to AR After wearing glasses, Beam Pro can be transformed into a portable space entertainment center. Whether it is browsing Bilibili, watching football games, browsing Xiaohongshu, or streaming 3A masterpieces on PCs and consoles to the space’s large screen, users can instantly enter their own space. in your favorite application.

In terms of experience, users can switch from the small screen of the mobile phone to the large screen of the space by inserting the Beam Pro into the XREAL Air series glasses, easily achieving multiple functions. Content flow between terminals.

Not only that, Beam Pro also supports spatial imaging. To this end, Beam Pro brings two 50-megapixel ultra-wide-angle dual main cameras, as well as binocular stereo correction algorithms and other technologies to create 3D shooting capabilities. When used with XREAL AR glasses, the 3D space images captured by Beam Pro will be perfectly presented, allowing users to return to the shooting moment with the most immersive on-site experience, and experience visual effects and interactions that are completely different from mobile phone images.

In order to better realize the 3D space interactive experience, XREAL's operating system nebulaOS specially built for spatial computing combines self-developed algorithms to integrate massive mobile apps The content is presented on the large screen in the space, allowing the content to complete the seamless connection and dimensionality increase from 2D to 3D, thereby realizing the 3Dization of 2D applications. In terms of interaction, XREAL Beam Pro also supports interaction with air mice and space rays, as well as interaction with various peripherals such as game controllers, Bluetooth keyboards, Bluetooth mice, and Bluetooth trackpads.

It can be said that Beam Pro is specially designed for spatial computing. When paired with XREAL AR glasses, it becomes a complete consumer-grade AR spatial computing. .

During the exchange, when the author asked whether Beam Pro can be regarded as a mobile phone product with spatial computing capabilities, Xu Chi responded that although Beam Pro has a 5G version, it is not positioned as a traditional mobile phone. , and more like a tablet device with cellular data capabilities. When the screen of this tablet can be enhanced or replaced by glasses, it is natural to make it smaller. This is the natural product logic.

Xu Chi pointed out during the discussion: “Our logic is AI + other computing devices, and mobile phone manufacturers must be mobile phones + AR + other devices. , the priorities are different. Today, all differentiated things are geared toward AI. It is possible that the first-generation Beam Pro will be the most mobile-like form today. Everyone will gradually accept such a differentiation."

When the author asked whether the release of Beam Pro means that cooperation with mobile phone manufacturers will decrease, Xu Chi said that cooperation with mobile phone manufacturers is a problem. A two-way process.

“We cooperated with all partners in compliance with the rhythm and trend of the time. If the mobile phone factory industry needs to cooperate with the best partners in the future, I believe they will make Such a choice, and we will never exclude any students we think are good, leading companies in various industries, and our role models to cooperate and learn from it," Xu Chi said.

AR is the best carrier for AI, and AI is the best interaction for AR

During the exchange, what kind of exploration and planning does XREAL have regarding the current hot topic of AI large models? In this regard, Xu Chi said that AR is the best carrier for AI, and AI is the best interaction for AR. These two are likely to be the two core technologies that will most change consumer electronics and our terminal experience in the next ten years.

During the exchange, Wu Kejiang revealed that as a world-leading company in the field of AR consumption, XREAL has been actively accumulating and exploring the application of AI technology on AR hardware platforms. XREAL firmly believes that consumer-grade AR glasses are currently the best form of AI implementation because they can capture sounds, images and other information directly from the user's first perspective, achieving more natural and efficient interactions.

Of course, XREAL is by no means using AI innovation as a marketing gimmick. During the exchange, Wu Kejian emphasized, “We will be careful to see what truly meaningful scenarios can truly empower our AR glasses and empower our people. We will be very responsible in launching AI scenarios based on the AR platform. Instead of just using it as a gimmick, make a Story.”

Xu Chi further added: “We see companies using AI as a gimmick. If an App can solve a problem, don’t use AI as a gimmick. The banner is to make new hardware. We understand the disruptive innovation of consumer electronics, and we are very cautious. We hope to launch a product that crosses the threshold of user experience in our own hearts. We need a few This product will slowly build users’ trust in our brand, which is very critical.”

Written at the end

According to IDC statistics, XREAL will occupy the global AR market in 2023. With a market share of approximately 45.2%, it has a clear lead. On the eve of this year's CES, XREAL also released the latest generation of AR glasses-XREAL Air 2 Ultra. These glasses are equipped with dual 3D environment sensors for computational vision, achieving six degrees of freedom (6DoF) tracking. With a series of innovative designs , the new product also won the "BEST OF CES 2024" award.

At the press conference, the national bank price of XREAL Air 2 Ultra was also officially announced: 3,999 yuan, and is planned to be officially released in early July. It is foreseeable that with the successive launch of products such as XREALBeam Pro and Air 2 Ultra, the competition in the domestic consumer AR market will further intensify.

XREAL is already “leading” in the entire consumer AR track. When talking about the company's positioning, Xu Chi said that some companies only stand out after the supply chain matures, while innovative companies like XREAL are ahead of the supply chain.

"Through our technological research and development to outperform the industry chain, we have our own technological moat." According to Xu Chi, when sales increase, there is more money, and there are more resources, he will double his resources and invest in the research and development that he believes in most, and achieve some high-quality experiences that far exceed today's industry chain.

"We have been doing this kind of thing, and we are confident that in the next one or two years, everyone will have stronger and stronger feelings about this."

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