Xishanju celebrates its 29th anniversary: ​​Breakthrough beyond martial arts and will develop globally

On May 27, the 29th anniversary celebration of Xishanju and the second honorary achievement system individual award ceremony concluded successfully.

In 1995, Xishanju was officially established. In 2024, Xishanju has developed into a mature game company and entered a new stage. On the same day, Zou Tao, executive director and CEO of Kingsoft Software, and Guo Weiwei, CEO of Xishanju, attended the celebration together. Zou Tao encouraged the on-site Xishanju team to continue to uphold the spirit of making high-quality products, "generate power for love, never forget the original intention, and continue this spirit."

Zou Tao, Executive Director and CEO of Kingsoft Software

西山ju CEO Guo Weiwei

Looking back on the 29-year journey, quality is the main tone of Xishanju. In 1996, Xishanju released the first commercial game work in mainland China, "Zhongguancun Apocalypse". Over the past 29 years, Xishanju has been based on high-quality self-research and long-term operation, creating a variety of high-quality games, covering traditional culture, cultural tourism, film and television, public welfare and other fields, giving full play to the positive influence of the game industry.

Looking forward to the next stage, "breakthrough" and "globalization" have become Xishanju's new keywords. At the ceremony, Xishanju CEO Guo Weiwei expressed his expectations for Xishanju: to realize the second curve beyond the martial arts track on the basis of high-quality products; to develop a global strategy. "This is what I have always wanted to do, and I hope to lead everyone to work together."

Continue to break through and create a new growth curve

At the same time, the 29th anniversary coincides with the mobile version of Xishanju's "Jian Wang 3" The interoperable version of "Jian Wang 3 Unbounded" has been finalized. As a classic MMO, "Jian Wang 3 Unbounded" has attracted much attention since its release. The number of reservations currently exceeds 8 million, and it has also marked Xishanju's 29th birthday.

As the earliest game studio in China, Xishanju has long made clear its product proposition of creating happiness, delivering happiness, and sharing happiness. In 1997, Xishanju took the lead in targeting the martial arts circuit and developed the "Swordsman Love" series. In 2009, "Jian Wang 3" was officially launched to create a benchmark for the Chinese martial arts track. Through high-quality strategy and long-term operation, "Jian Wang 3" has so far spanned multiple fields of games, cultural creation, and animation, and has become a landmark work in domestic games.

# Over the past 29 years, Xishanju has actively extended the value of games and broadened the boundaries of games. Xishanju has always insisted on creating an ecosystem with players. "Jian Wang 3" is the first game product to extend its IP to offline. Starting from its fourth anniversary, the anniversary celebration of "Jian Wang 3" will be held every year to create an exclusive offline experience for players. In addition, whether it is introducing intangible cultural heritage into the game, or working with players to launch public welfare activities such as "Sand Sea Appointment" and donating books, Xishanju has always been committed to shaping the positive guidance of the game and creating a harmonious game ecology.

Games are the product of the integration of technology and content, and innovation is the foundation for industrial development. Over the past 29 years, Xishanju has made breakthroughs in product iterations with no boundaries and no effort to spare, fully demonstrating the innovative awareness and industry responsibility of leading game manufacturers.

From the Qinggong design that helped "Jian Wang 3" stand out from the encirclement, to the complete remake of "Jian Wang 3" in 2017, Xishanju has always thought about what players think and continued to iterate around the quality of the game. After the successful development of Xishanju’s self-developed engine Lingjing Engine, Xishanju also used it for the overall optimization of Jian Wang 3 Ultimate Edition, which will achieve new breakthroughs in game experience for players.

In addition, Xishanju has recently achieved some results in establishing long-term operations and targeting global distribution in vertical fields such as two-dimensional and science fiction. In the future, Xishanju will continue to focus on innovative themes, continue to optimize new and old games, provide players with a better gaming experience, and create a new growth curve for Xishanju.

Next Stop Globalization

At present, games, as a product of the high integration of the Internet industry and the entertainment industry, have also embarked on the fast track of globalization. According to the "China Game Industry Quarterly Report from January to March 2024" released by Gamma Data, in the first quarter of this year, the actual sales revenue of China's independently developed games in overseas markets was US$4.075 billion, a month-on-month increase of 5.03% and a year-on-year increase of 5.08%.

Under the major theme of globalization, creating global game works has become an industry consensus, and it is also the industry's common vision to launch "Made in China" for the industry. Facing this stage, Xishanju has carried out vigorous exploration .

"Unlocking Machine", aiming for global distribution, is Xishanju's latest masterpiece. In addition to being a bold attempt in the genre of mecha science fiction, "Unlimited Machine" looks back on the national vision of a "technological power" and creates a global narrative of Chinese science fiction. After "Unlimited Machine" was first exposed at TGA, a major game event, it has attracted more attention than many international 3A masterpieces. After completing two rounds of testing in April, "Unlocking Machine" was highly recognized by Chinese, Japanese and American players, who said they "will definitely support it."

In addition, as China’s game overseas transitions from product overseas to industry overseas, the globalization strategy is also related to the establishment of research and development, distribution, and operation networks. Xishanju has always aimed to build a global R&D network to accumulate energy for high-quality games.

On the basis of having established offices in Zhuhai, Shanghai and other places, and building R&D networks in North America, Tokyo, Singapore and other countries and regions, Xishanju has also recently entered the USC Games EXPO ), extending an olive branch to outstanding game students to reserve talents for creating high-quality games with global standards, and students on site enthusiastically submitted their resumes.

Looking back on the past 29 years of Xishanju, it has also been a 29-year period in which China’s game industry has grown from scratch, with challenges and opportunities coexisting. Xishanju has always been based on high-quality products, taking building a holy place for gamers as its corporate vision, responding to industry calls and continuous innovation, and has stood firm across industry cycles to this day.

As a new chapter opens, Xishanju will continue to make breakthroughs and innovations around high-quality games, and is committed to providing players with a high-quality gaming experience. In the future, Xishanju will also strive to increase the influence of Chinese games with the goal of creating high-quality global game works and companies.

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