Douyin's massive engine announced that it will suspend advertising related to the loan intermediary industry from May 15

According to news from this site on May 11, Douyin’s one-stop marketing service platform "Huge Engine Advertising Platform" issued an announcement announcing adjustments to the industry access strategy and explicitly suspending information flow delivery in the loan intermediary industry. business. According to the announcement, the Judao Engine advertising platform will stop issuing advertising services to the loan intermediary industry. This move aims to further standardize the posting behavior and protect user privacy and the security of information flow. The announcement also reminds relevant industry users that they need to adjust their advertising strategies in a timely manner

After the adjustment, users will be prohibited from promoting advertising involving loan consultation, agency services and other intermediary services that divert traffic to offline stores. The execution time for May 15th.

Currently, the platform has discovered during its governance that there are reselling of customer funds, non-standard store operations, and provision of false services in the loan intermediary industry. Various risks of violation of laws and regulations. In order to maintain the ecological health of the platform and protect the rights and interests of users, the platform has temporarily restricted the launch of this industry.

[Adjustment specifications] It is prohibited for customers to promote intermediary service content involving loan consultation, agency services, etc. that divert traffic to offline stores

[Execution scope] AD non-e-commerce live broadcast of local life in the entire industry

[Execution Time] May 15, 2024

Maybe many users don’t know much about the massive engine. Here is a brief introduction on this site.

Juju Engine is the official marketing service platform of Douyin Group. It can be said to be the advertising monetization center for byte-based traffic (such as Douyin and Toutiao), that is, Ad Exchange, which integrates Toutiao. , Douyin, Xigua Video and other marketing resources.

The current product matrix on the giant engine includes: giant advertising, giant ark, giant vertical and horizontal, giant cloud map, giant creative, pangolin platform, DOU, etc.

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