From recovery to prosperity, ITB China saw that Jinghong kinetic energy has brought more new possibilities to the cultural tourism industry

Tourism markets around the world are experiencing a magnificent wave of prosperity. The unique local delicacies are like bright stars, attracting countless food lovers. Cultural feasts such as international film festivals, music feasts, and art exhibitions have fascinated countless literary and artistic young people and never left. What is particularly noteworthy is that the new generation of information technology and technology is like the dawn of dawn, illuminating the global cultural tourism market.

In the boom of outbound travel, more and more overseas tourist resorts are using innovative applications of cutting-edge technologies such as 5G, artificial intelligence, and big data to continuously create new tourism formats, deepen the tourism experience, and stimulate the market of infinite vitality. These tourist attractions have established close ties with domestic tourism consumers who pursue personalized, in-depth travel and a sense of participation, and together they have created a new picture of global cultural tourism.

At the 2024 ITB Shanghai International Travel Trade Expo, Jinghong Dynamic Energy and Huawei Tianjitong launched a one-stop cultural tourism solution. Through the combination of software and hardware, innovative full-scenario, full-link integrated marketing strategies, once again Open up a broad imagination space for "two-way travel" between Chinese tourists and overseas tourist destinations.

Regarding Chinese tourists, the innovative application of emerging technologies brings more possibilities for outbound travel to become more intelligent, personalized and humane. For example, before traveling, Xiaoyi recommends intelligent planning of the itinerary through functions such as destination information integration, route recommendations, real-time updates and adjustments, and one-stop service. After arriving at the destination, Huawei Skyline provides Huawei mobile phone users with convenient overseas Internet services. The network of high-quality overseas local operators is selected, covering 100+ countries and regions around the world. Users can obtain high-speed and stable Internet traffic without enabling roaming or changing cards, and it also supports hotspot sharing.

In terms of destination marketing, Jinghong Dynamic Energy has shown great value. It relies on Huawei's 1+8+N all-scenario marketing resources and system-level touch points, combined with Huawei's browser, video, smart assistant and other mobile service applications, to achieve all-weather, all-round consumer reach. This enables overseas tourist destinations to deeply explore local characteristic resources, accurately meet the personalized needs of Chinese tourists, and create unique tourist experiences for them. At present, Jinghong Dynamic Energy has covered Huawei Media, which has more than 1,000 active users for more than 10 months, and has access to more than 60,000 third-party applications, providing strong support for the marketing of overseas tourist destinations. In cooperation with the Saudi Tourism Authority, Jinghong Dynamic Energy created the "Travel Plan" IP with the theme of "Saudi Arabia is particularly beautiful". Through a full-scenario and full-link digital marketing plan, from online resource exposure to Huawei flagship stores Saudi cultural experience activities, and then the "Saudi Secrets and Journey Image Competition" reveal the unique beauty of this mysterious ancient country of Saudi Arabia intertwined with nature and humanity in multiple dimensions, effectively expanding new space for cultural tourism development.

As Jinghong Dynamic Energy mentioned in its speech "When Technology Meets Cultural Tourism", the deep integration of cultural tourism industry and technology will not only change It has changed the way people travel and created new value at every stage of travel. Technology’s empowerment of tourism is not only reflected in improving the fun and historical heritage of tourism, but also in reshaping every aspect of tourism.

It is foreseeable that Jinghong Dynamics, which adheres to the core of technological innovation, will in-depth explore more diverse and more experiential new smart marketing experiences in the process of creatively applying new digital technologies, allowing cultural tourism to release more New driving force for marketing.

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