Samsung, Apple, and Xiaomi rank among the top three. European smartphone shipments in Q1 2024 will increase by 10% year-on-year.

Thanks to netizen New Soft Media Friend 1933769 for submitting clues! According to the latest report released by Counterpoint Research, European smartphone shipments increased by 10% year-on-year in the first quarter of 2024, ending the consecutive year-on-year decline since the third quarter of 2021.

▲ Picture source Counterpoint

Attached to the performance of major brands: Samsung occupies 32% of the market share, with shipments increasing by 7% year-on-year. The market share in the same period last year was 33%. Apple occupies 25% of the market share, and shipments fell 1% year-on-year. The market share in the same period last year was 27%. Xiaomi occupies 18% of the market share, and its shipments increased by 11% year-on-year. The market share in the same period last year was also 18%. realme occupies 4% market share, with shipments increasing 59% year-on-year, compared with 3% market share in the same period last year. Honor occupies 4% of the market share, and its shipments increased by 67% year-on-year. In the same period last year, its market share did not enter the top. Commenting on market dynamics, Deputy Director Jan Stryjak said:

It’s exciting to see the European market finally returning to growth, although given how bad 2023 is, one shouldn’t get too excited. Nonetheless, macroeconomic conditions in the region are improving, and some impressive new devices, especially from the likes of Samsung, Xiaomi, and Honor, are bringing new optimism to the market. In particular, Samsung bounced back in Q1 2024, with its popular Galaxy S24 series helping it post year-on-year shipment growth for the first time since Q4 2021. Elsewhere, Honor's relentless efforts saw it leapfrog OPPO into fifth place for the first time, while Transsion's sub-brand TECNO is growing significantly in Eastern Europe.

Looking ahead, Stryjak commented:

The European market is showing signs of recovery, with consumer confidence improving, thanks to some interesting innovations around on-device artificial intelligence . But we're not out of the woods yet. While we expect the market to grow in the low single digits for the remainder of 2024, this is still against the backdrop of an extremely poor 2023, and we don't expect a return to pre-pandemic levels anytime soon.

ReferenceEurope Smartphone Shipments Finally Resume Growth in Q1 2024, Cautious Optimism for Year Ahead

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