Canalys: Q1 global shipments of wearable watch devices reached 41.2 million units, with Apple, Xiaomi, and Huawei ranking among the top three

Canalys released the latest research report on this site on May 30. In the first quarter of 2024, global wearable device shipments reached 41.2 million units, basically the same as the same period last year.

In terms of manufacturers, Apple once again experienced a double-digit decline this quarter, but it still ranked first with a share of 18%. . Xiaomi, relying on its rich product portfolio in the wristband category and rapid overseas expansion, grew 38% year-on-year and ranked second with a 15% share. Huawei relied on strong domestic shipments of the HUAWEI Watch GT4, which grew 46% year-on-year and ranked third with a market share of 13%.

Samsung achieved a year-on-year growth of 4% due to the launch of its new entry-level bracelet product Galaxy Fit3, ranking fourth with a 7% share. Affected by the poor overall market performance in the Indian market, Noise experienced a slowdown in the first quarter, falling 2% year-on-year, but still ranked fifth with a 5% share.

Data that only browses the mainland Chinese market shows that this quarter’s market share achieved a “far lead”, an increase of 38% compared to the first quarter of last year. . In addition, Xiaomi's shipments this quarter increased by 15% year-on-year, occupying the second position with a market share of 22%.

This website noticed that this quarter, the three major brands Xiaocai Cai, Apple, and Honor all experienced varying degrees of negative growth, with a combined share of only 17%, far less than Huawei and Xiaomi.

If we focus on the Asia-Pacific region, Indian smartwatch giants Noise and Fire Boltt have already occupied the top two positions, while Apple and Xiaomi and boAt (India) ranked third, fourth, and fifth.

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