小折叠屏新机定档，荣耀能否用「大屏」破局？

早在前几年，手机市场一直将折叠屏手机视作「救命稻草」，足够新奇的机身形态刺激消费者的视觉神经，以此实现让手机市场重回十年前的繁荣。但真正突围的玩家其实少之又少，全球市场里，三星是最大的赢家，而国内市场也只不过是华为、荣耀互拼，一度陷入僵局。

到了今年，头部品牌们也开始放缓了折叠屏手机产品线的更新，今年上半年，仅有vivo一家完成了横向折叠屏手机的迭代。至于纵向折叠屏手机，也就是我们俗称的小折叠手机，只有中兴这位新兵蛋子推出了一款面向中低端市场的努比亚Flip以及华为发布了迭代款Pocket系列新机。

（图源：努比亚）

纵使折叠屏市场竞争激烈，尤其是小折叠手机，在几乎只剩华为、三星能够引人注目的情况下，还是迎来了头部品牌加入战局。据官方消息，荣耀首款小折叠屏手机Magic V Flip定档6月13日于上海发布，这将会是荣耀向折叠屏市场发起新一轮攻势的代表之作。

（图源：荣耀手机官方微博）

那么问题也来了，已经是横向折叠屏手机市场顶流的荣耀，为何还要发布一款小折叠屏手机呢？

荣耀造了一款「巨幕」小折叠

荣耀CEO赵明在今年三月接受媒体群采时就透露过，荣耀的第一款小折叠屏手机一定「大有不同」。直至今日Magic V Flip官方宣传图曝光后，我们才发现，这里的「大」的确指的是物理意义上的大。

Magic V Flip最让人感到震撼的就是外屏，整个外屏上仅有两颗摄像头以挖孔的方式左置，其余部分均为显示区域。据透露，这款小折叠屏手机的外部显示区域足足有4英寸大小，是目前为止纵向折叠屏手机外屏尺寸最大的一款。

（图源：荣耀手机官方微博）

假如你对4英寸没什么概念，那么小雷可以举一个简单的例子：iPhone 4S的屏幕只有3.5英寸，而直到iPhone 5才拥有4英寸大小的屏幕。

除了外屏之外，Magic V Flip也曝光了三款配色：鸢尾黑、香槟粉、山茶白，这其实也是荣耀沿用了很久的配色方案。相较于荣耀此前发布的横向折叠屏手机，Magic V Flip的时尚属性会更明显一些，例如荣耀惯用的绒黑色被鸢尾黑所代替，后者在边框上用金色的亮面金属，视觉上质感会更出色。

早前有消息透露，Magic V Flip最大的突破有两个，一方面就是我们肉眼可见的外屏显示尺寸，另一方面则是电池、续航和快充。Magic V Flip拥有双电芯4500毫安时大容量电池方案，最高支持到66W快充。

尽管从参数上，4500毫安时电池与66W快充算不上业界顶级水准，但目前荣耀还未公开该机的三围尺寸，最值得关注的还是荣耀如何在控制机身尺寸的情况下塞入更大容量电池。

（图源：荣耀手机官方微博）

外围配置部分，Magic V Flip最高拥有12GB内存、1TB存储空间，影像为主摄+超广角的方案，而性能上或搭载骁龙8+移动平台。当然，按照时间线来看，说不定荣耀200系列首发的雅顾人像也能在Magic V Flip上搭载，但这一部分官方还未透露更多信息。

显然，Magic V Flip并不是一款「旗舰」级的小折叠屏手机，无论是性能、影像，都不能说是顶尖的水平，但荣耀对于这款产品的定位也很清晰，主攻时尚路线，且在操作上做出更多有别于竞品的方案，以此先占领在中端市场的地位。

可荣耀选择在这一个时间点发布Magic V Flip，还真挺尴尬的。

Magic V Flip来得有点晚了

Moto released the world’s first vertical folding screen mobile phone, moto razr (2019), in 2019. Subsequently, Samsung and Huawei also launched vertical folding screen mobile phones. Today, among the world’s mainstream mobile phone brands, only Honor remains. And Xiaomi has not officially released its first small foldable screen phone.

#Compared with large folding screens, this kind of vertical folding screen mobile phone with a small body has not been very popular among consumers, especially among various brands. Actively adding office capabilities to large folding screen phones has made the status of small folding screen phones even more embarrassing. But it also benefits from the "speciality" of the small foldable screen, which makes it quite resistant in niche markets, such as the women's market, fashion market, etc., and even once surpassed the market share of large foldable screens.

But even so, there are still news that vivo and OPPO have withdrawn from the small folding screen mobile phone market, and Xiaomi’s first small folding screen mobile phone has been continuously postponed. As of today, the schedule has not been set. It is true that if Honor wants to stand out in this fiercely competitive small folding screen market, it must show a lot of sincerity.

(Photo source: vivo)

Glory made Small folding screens came relatively late, mainly waiting for the technology and market to mature. The Magic V Flip broke the previous rule that small folding screens were impractical and added more practical operation methods to the external screen. According to the exposure image, Magic V Flip is likely to support most operations on the external screen, so that most functions can be implemented with one hand even without opening the phone.

Different from the design logic of other competing products, Honor has expanded the size of the external screen while placing the camera on the left side, so that most users who are accustomed to right-handed operations can Able to complete all operations in closed state. Jiang Hairong also said on his personal Weibo that media friends said that Honor Magic V Flip is the industry’s first “right-hand screen small foldable”.

## (Photo source: Weibo @江hairong-Harrison)

In addition, compared with large folding screens, small folding screens are more susceptible to damage to hinges, glass and other parts. Honor has continuously improved the craftsmanship of these two parts in the past generations of folding screen mobile phones. For example, on the Magic Vs2, Honor achieved a folding durability of more than 400,000 times with the Luban titanium hinge, setting a new industry record.

In terms of positioning, the Magic V Flip may be Honor’s test piece. After all, its performance and images cannot be called flagship configurations, but from a results-oriented perspective, It may also be one of the most mature small folding screen phones in the industry, such as a more durable hinge, a more scratch-resistant screen, etc.

Indeed, compared to other brands, Honor’s first small folding screen mobile phone came a little late, but in the years when folding screen mobile phones first became popular, most of them Most brands are just crossing the river by feeling the stones, and it is difficult to calm down and think about what vertical folding can bring to users. However, after the noise gradually dissipates, more time and space are given to brands, allowing brands to have the opportunity to start from the user's perspective. , to create a truly practical small folding screen mobile phone.

Stand firmly in the folding screen market, Honor fights against the odds

As one of the first batch of mobile phones to enter the folding screen market As a manufacturer in the field, Honor has become the brightest star in the industry by relying on its unique market strategy. According to data released by market research organization TechInsights, Honor's folding screen market share in the first quarter of 2024 ranked third in the world and Western Europe, and ranked second in mainland China.

The reason why it can occupy such a large market share is actually related to Honor’s product layout. At present, the Honor folding screen family includes three models: Magic V2, Magic Vs2 and Magic V Purse. The first two models correspond to the flagship market and the mid-range market respectively, while the latter dominates the fashion track with its stylish outer folding design. In addition, Honor is also the first mobile phone brand to consider that folding screen phones also need to be in the mid-range market. The Magic Vs2, with a starting price of less than 6,000 yuan, has become one of the first choices for many consumers who want to try folding screen phones.

(Photo source: Glory Mall)

In the just-concluded During the 618 event, Honor’s foldable screen family saw a year-on-year sales surge of 269%, making it one of the biggest winners of the event.

Glory has begun to attack the small folding screen market. The more core reason is to grasp the current development trend of the folding screen market. After all, in the entire smartphone market Here, Honor still has to face many strong opponents, including strong opponents such as Samsung and Huawei.

Overall, Honor’s entry into the small folding screen mobile phone market will help improve its technical image, expand market share and improve the brand’s high-end positioning, but it also faces challenges such as technological innovation, market competition and cost control. The key to success lies in how to find a balance between technology, design and marketing, and stand out in a highly competitive market. The launch of the Magic V Flip small folding screen mobile phone with a mid-range positioning will not be too high in price, but it can bring more fresh experiences to Honor users in terms of system, operating logic or photo portraits that Honor is good at. This will enable Honor to gain higher market recognition.

## (Photo source: Weibo@江hairong-Harrison)

However, Magic V Flip is currently only officially announced, and more details on performance and design have not yet been disclosed. Whether Honor can continue to win the reputation of users in the small folding screen market ultimately depends on the performance of the product. . Whether Honor Magic V Flip can make Honor shine in the folding screen market, Lei Technology will also go to the scene on June 13 to bring you the latest reports and first-hand experience, so stay tuned.

From May 20 to June 30, 2024, the 618 Mid-year Sale is coming, Taobao Tmall, JD.com, Pinduoduo, The six major e-commerce platforms, Douyin, Kuaishou, and Xiaohongshu, collectively "listened to the advice" and canceled pre-sales and went crazy on prices!

Popular AI hard technology categories such as digital mobile phones, AI PCs, smart home appliances, TVs, small home appliances, and air conditioners are gearing up and the battle is fierce.

Lei Technology 618 reporting team will pay full attention to the latest battle situation of e-commerce platforms, the latest developments of AI hard technology brands, and new trends in the e-commerce industry. Please stay tuned and look forward to it.

以上是小折叠屏新机定档，荣耀能否用「大屏」破局？的详细内容。更多信息请关注PHP中文网其他相关文章！