小米汽車售價59.9萬元？終極闢謠無法阻擋流言蜚語

近期小米汽車SU7華麗亮相，堪稱2023年最漂亮的一次收尾。


小通還記得，雷軍在小米汽車技術發布會現場的激動和自信，整場發布會三個小時，把電動車的零件講得簡單透徹，他只是中場休息了幾分鐘，大概還喝了一口水，不得不佩服雷總的演講能力。


小米首款汽車SU7的亮相，那絕對是互聯網的頂流，許多不關注新能源汽車圈的小伙伴，都跑來問我們小米汽車怎麼樣了。



但小米汽車的成功不僅在於漂亮的行銷和網路曝光，小米召開科技發表會，本意還是想告訴大家，他們雖然造車晚，科技不僅沒掉隊，還要「領先一代」。






最讓人遺憾的，還是雷總沒有當場說出小米汽車SU7的價格，讓大家好生難受。



「我們的汽車配置這麼高，9.99萬元、14.99萬元那都是不太可能的了」。


畢竟是小米汽車SU7的「預發布」，總不能亂了自己的發布節奏。


發表會過後，關於小米汽車的真實價格，網路各有說法，原本是理性討論分析，結果變成了一場「造謠大會」，一時間謠言滿天飛，動手能力強的網友，甚至化身「設計師」，做了一套又一套圖，把節奏帶了起來。





小通在網路上看了又看，什麼樣式的P圖都有。有人把小米汽車網頁截圖加了價格，也有人把各種合作關係和售價擺在一起，要多離譜有多離譜。某些網友更是把「猜測」的價格定到了59.9萬元，主打的是一個「離原上譜」。


不是，雷軍前兩天還暗示50萬內沒有對手吧…


#說實話，小通發現有些海報做得很逼真，命名貼合小米風格，排版工整有序，到了以假亂真的地步。只可惜，部分文字排版沒對齊，關鍵的細節還是露出了破綻。


最有趣的是，假海報下方的一個二維碼，居然可以跳到肯德基小程式…





或許是假訊息滿天飛，對小米汽車有不好的影響，小米的高層都坐不住了。


小米集團公關部總經理王化率先發起闢謠，表示這些圖片一眼假，不可能是米粉做的圖，字體不對還沒用小米的Logo，只是利用官網截圖把文字P上去，做得比較草率。





但這位高層並沒有就此結束，他在接下來的數個小時都在關注網友整的新活。


例如他對上面的那張還原度很高的海報表示了做工上的認可，也再次表達了對P圖帶節奏這一行為感到不爽，引導人們以小米汽車官方資訊為準。但這似乎並沒有阻擋假圖繼續在網路上傳播。





俗話說「造謠一張嘴，闢謠跑斷腿」，小米高層的闢謠力度遠不如網友們帶節奏，雷軍錶示請求網友幫忙闢謠。


1月4日，王化又來了一次「終極闢謠」，為過去兩天三次闢謠澄清做一個總結——直到正式的小米汽車發布會結束前，所有帶有小米汽車版本和售價的資訊、海報都是假的。





小米汽車正式發布之前，沒有人會知道真正的價格，甚至連具體的發佈時間都不為人知，因為一切都沒有確定。


如何辨別真假，就看是不是小米汽車官方釋出的訊息。





難，都太難了…但這場「闢謠遊戲」不會這麼快結束。





Xiaomi Motors, "Don't be afraid of being late for a good meal"




After the pre-press conference, In fact, the biggest doubts about Xiaomi Auto are almost the price and listing rights. The specific configuration was basically given away as an "Easter egg" at Xiaomi Auto's technology conference.


The official website is still clean and well presented, but there is a price missing...





Yes Supported by the attention of the entire Internet, Xiaomi Automobile's popularity is unprecedented. Everyone who pays attention to the automotive industry knows it, and those who don't follow the automotive industry also know it. Of course, there has also emerged a large group of newcomers who are ready to spend money to support Xiaomi cars.


Potential customers who really have plans to purchase must be most concerned about the final selling price of Xiaomi cars. Unlike us who only know various "horizontal comparisons", various price information transmitted online will inevitably affect their understanding of Xiaomi cars. Xiaomi Auto’s attitude. When they are ready to buy a car, they hope to know the "real selling price" of Xiaomi cars first.





For users, Xiaomi has the obligation not to let these rumors fly everywhere, and should not let people with rhythm online influence potential customers. It is to refute rumors. The meaning behind it. Information on the Internet is a mixed bag, spreads extremely fast, and is difficult to distinguish between true and false. Not all customers have sufficient judgment, and these rhythmic information has a greater impact on them.


By coincidence, Mr. Lu doesn’t know the price either.






If they really believe that Xiaomi cars are selling for 600,000 yuan, they might turn around and buy friends It’s a car manufacturer...


Looking carefully, some pictures of netizen P have a big "seeking attention" underneath. This is obviously a way to spread rumors and attract attention, and there is basically nothing to say about it. Credibility means giving everyone a chance to have fun.


In fact, Xiaomi Motors has not had much time before its official release. It is expected to be unveiled again at an international auto show around April this year. Lei Jun should announce the pre-sale of Xiaomi SU7 by then. As for the price and corresponding rights and interests, no one is in a hurry at this time.





I have been waiting for more than a thousand days, are there still a few months left? It is better to wait for Mr. Lei to complete the vehicle testing and verification and "adjust" it before releasing it.


However, Xiaotong believes that the price of Xiaomi SU7 seen on the Xueqiangguo App is relatively reliable. If the price of the top configuration goes higher, the market acceptance may not be that high.


From Xiaomi's perspective, the configuration of Xiaomi SU7 is almost "transparent", and it already has the shape of an "imaginary enemy" in the minds of its friends, so price is their last resort to maintain their "advantage."



Price is the last "dignity" of Xiaomi Motors




Although Geely executives believe that Xiaomi SU7 and the recently launched Mi Motors are very expensive 007 is not on the same track, but as a flagship electric car priced between 200,000 and 300,000 yuan, it is difficult not to compare these two cars together. Xiaomi may have more competing products than these. Old players include Xpeng P7i, Tesla Model 3, and new players include Zhijie S7, etc. They are all very powerful representatives in this price range.


Before the release of Xiaomi Auto, it also received welcome and response from many peers. In the automotive industry, Xiaomi is a new representative of Internet-based car manufacturing, and from the perspective of competitors, they have someone to compete with and learn from each other.





It can be said that there are many excellent products in this price range. We have to admit the various advantages of Xiaomi SU7, but we cannot separate it from the entire new The energy vehicle market is discussed separately.



Car companies have tried their best to bring out the most advanced technology one by one and offer the most sincere prices. For just over 200,000 yuan, you can buy a car that is comparable to before. The experience of "million-dollar luxury car" is unimaginable, and we are even worried that the car companies will "have no money to make."


The biggest effect is that you don’t have to pay extra to buy luxury cars in the past, and the terminal can even give you a certain discount.


Xiaomi is another "newcomer" in the automotive industry. More than 1,000 days have passed from the official announcement to the technology launch. The competition in the automotive market is fierce, and Xiaomi will definitely be very cautious in pricing its cars. Having reservations about the price also avoids "counterattacks" from friends, so SU7 will not "break on the first try."




#If the price is revealed first, Xiaotong firmly believes that its friends and merchants will immediately come up with more discounts to increase their competitiveness and form a negative impact on Xiaomi Motors. "Exclusive" effect. In this case, Xiaomi Auto will be even more passive.


In the end, don’t be impatient. Xiaotong believes that Xiaomi Motors can give a surprising enough price. You just need to wait and see in the next few months. Don’t be afraid to wait for good things.


So, do you think the price of Xiaomi Auto SU7 is more reasonable?

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