小米8月銷售市佔率超越蘋果，排名第二-硬體新聞-PHP中文網

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小米8月銷售市佔率超越蘋果，排名第二

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Sep 19, 2024 am 06:18 AM

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Xiaomi beats Apple with second best sell-through market share in August

市場研究公司 Counterpoint Research 發布了最新的全球智慧型手機銷售分析。根據該公司的數據，就月度銷售而言，小米上個月成功擊敗了蘋果。這也使得中國智慧型手機品牌三年來首次佔據第二名。

有趣的是，由於智慧型手機銷售的大幅成長，小米在 8 月並未獲得第二名。相反，Counterpoint Research 的數據顯示，今年的環比 (MoM) 增長相對平穩，該品牌可能會因為蘋果的季節性下滑（從百思買預訂 iPhone 16 Pro）而獲得這一名次。

目前排名第一的品牌是三星。這個韓國品牌明顯領先小米和蘋果。但現在庫比蒂諾巨頭推出了新款 iPhone 16 系列，蘋果和三星之間的差距應該會在本月或下個月縮小。

回到小米的月度銷售市場份額，Counterpoint Research 指出，該公司與去年相比增長強勁。該市場研究公司指出，2022 年和 2023 年上半年的業績疲軟，導緻小米改變了銷售、產品和通路策略。

這項改變似乎對小米有利，這家中國智慧型手機品牌現在正在收穫好處。小米也在向新市場擴張，推動這一成長的不僅是入門級到中階設備。正如研究總監 Tarun Pathak 所說，該公司的高端細分市場和可折疊智慧型手機也使其獲得了所需的關注。

Xiaomi beats Apple with second best sell-through market share in August

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