專注充電充滿想 羅馬仕全球品牌升級打造全場景用電體驗生態

專注充電充滿想像，羅馬仕全球品牌升級打造全場景用電體驗生態2024年7月19日，深圳羅馬仕科技有限公司（以下簡稱羅馬仕）召開了“專注充電，充滿想像”為主題的全球品牌升級與新品發表會，重點詮釋羅馬仕全場景用電體驗策略方向。全場景用電體驗策略是羅馬仕多年來專注於充電產業深耕，透過海量技術和用戶積累，持續擴展充電產品生態的成果。其洞察市場需求，圍繞技術創新、全球化品牌策略佈局等多個面向進行升級，打造羅馬仕全場景用電方案，給予使用者更愉悅、更極致的充電體驗。

本次發布會也展示了羅馬仕過去十年的成就和下一個十年的前瞻佈局，並對羅馬仕品牌定位、品牌視覺等維度進行重塑，同時也介紹了基於全場景以電體驗策略打造的Mini能量棒、小布丁、拎電和RX1000戶外電源等熱門產品，讓大眾體認到了一個新的羅馬仕！

專注充電產業，羅馬仕的十年充電品牌發展之道羅馬仕成立於2012年，是充電產業快速成長的標竿品牌，創立之初就憑藉SENSE系列充電寶登頂「淘寶行動電源品類榜」，以大容量和高品質在行動電源掀起的大潮中迅速佔據一席之地，至今已銷售超過2000萬台。在第一個十年的發展中，羅馬仕始終保持強勁的勢頭，國內市場一直處於領先，獲得線上市場佔有率排名第一、連續10年天貓雙十一移動電源品類銷量第一、連續3年全網3C數位配件類第一等諸多佳績，是當之無愧的充電TOP品牌。

此外，始終專注在充電領域也讓羅馬仕對產業有著更深的認知和前瞻性眼光。羅馬仕早在2015年就開始佈局全球市場，覆蓋超過80+國家地區，累計用戶量已超1億，並與超過90家全球大品牌達成策略合作，包括麥德龍、惠普、三星、中國移動等。其中，僅在菲律賓一地就憑藉著容量、安全性、功能性和高品質的優勢斬獲2億的銷售額。時至今日，羅馬仕已成為全球領先的充電品牌！

打造「1+2+N」產品生態，羅馬仕「不止做充電寶」

羅馬仕在充電產業的不斷探索，讓其成功佈局了充電寶、儲能電源、充電頭、無線充和汽車充等10大品類覆蓋。本次品牌升級的重要任務正是要打破「羅馬仕=行動電源」的印象，以全場景用電體驗戰略革新「羅馬仕不止做行動電源」的認知。

羅馬仕全場景用電體驗策略升級一個首要的支點是對全球市場動態的洞察。近年來，全球數位經濟的持續成長和3C電子產品的迅猛迭代，催生了更豐富的用電場景和快速變化的消費需求。此外新能源車的爆發，也讓相關產業一同被推上風口，單是我國充電槍的市場規模有望在2025年達到60億元。為了回應消費者對高效率、便利充電解決方案的需求，提升品牌對新興市場趨勢的快速適應能力，提供全場景用電解決方案勢在必行。

面對日新月異的全場景需求變化，想要在短時間內匹配合適的充電方案並落地，技術創新無疑是關鍵的一環。羅馬仕向來注重自主研發創新，其技術水準居全球產業領先地位，國內累積專利達322項。為了加快新技術、新製程、新材料的研發與應用，確保能夠第一時間推出滿足最新市場需求的產品，羅馬仕在今年還建立了自有實驗室——Future LAB，透過“技術+場景”的雙輪驅動創新模式，探索在全場景下擴充羅馬仕充電產品生態，目前已擁有「一線三充」、「雙向可逆充電技術」、「Powerplus」三大支柱技術，成為羅馬仕打造爆款新品的重要依托。

The realization of three-line charging lies in the breakthrough innovation of bidirectional inverter fast charging technology. By constructing a pure hardware circuit, the charging protocol voltage is cleverly adjusted to the range that the C head or L head can recognize, thus realizing the L head and C head. Conversion of header line order. That is to say, when the two ends of a cable are equipped with C heads and L heads respectively, it can charge Apple and Android devices at the same time without changing the wires. At the same time, it can also charge the power bank itself, which greatly reduces the user's travel time. It reduces the difficulty of cable management and improves the convenience of recharging power for multiple devices. The innovative application of one-line three-charger has a great leading role in the charging field. The most important thing is to open up the industry's imagination for wire applications. It is undoubtedly exciting to see what interesting technologies and products can be developed based on this idea in the future. This is also The significance of Romans spending a lot of money to create Future LAB.

The all-scenario power consumption ecosystem is gradually maturing, allowing every scenario to have useful products

Through the research and development and implementation of new technologies, Roma's all-scenario power consumption experience strategy has more room for expansion. For example, the first-line three-charging technology was first used in the Romans magnetic power bank mini ice cream series and it was a great success. The practical wired + wireless fast charging has a simple and lightweight wire storage method, and the stylish appearance quickly won the favor of young users. . At this press conference, Roma once again displayed two products equipped with first-line three-chargers: Roma Mini Energy Bar and Little Pudding. Mini energy bar is a power bank specially designed for women. Its lipstick-sized and lightweight body can be easily put into a travel bag or any pocket on the body. The high-looking gradient color is also in line with women's aesthetics. It can not only reduce the burden on travel It can also add color to life. The Little Pudding series uses Yunjin matte craftsmanship, bringing a silky and delicate touch. It has a large capacity of 10,000mAh in a compact size, so you can play as much as you want while traveling, and it will be fully charged all day long.

In fact, the product ecological expansion of Roma's full-scenario power consumption strategy is mainly based on three major scenarios: indoor, outdoor and mobile. Outdoor scenes match different products according to the user's power demand, such as the small flying stick, small pudding, and PMT series for light outdoor use, the RM series for high-end players, and the professional outdoor energy storage RX1000 series.

Indoor scenes are divided into two categories: home and office based on the needs of venue equipment. Home scenes have higher demand for recharging large equipment, especially families with new energy vehicles need easy-to-use and safe charging. products, for this reason, Romans has launched 86 boxes, charging piles, charging guns and other products; in the office scene, what is needed is a small and convenient tool that can plug and play mobile phones and computer products, and Romans has created a small Rubik's Cube for it. "Desktop" charging products such as sockets and lala music.

In mobile scenarios, we have launched small ice cream Qi2.0, PCP05/10, etc. that are easier to carry and hold for travel, concerts and other scenarios; for business trips, we have also launched a 130W high-power flash charging stick , can quickly recharge the notebook without affecting office efficiency.

Overall, Romas’ full-scenario electricity product matrix has covered the most common scenarios today, and with the support of strong technological innovation, it is fully capable of quickly laying out new electricity solutions. Of course, there is no obvious distinction between various scenarios. Romas also intends to give these products greater versatility so that they can meet the charging needs in more scenarios. Users can freely choose according to their own needs and preferences.

The brand refresh anchors high-quality life scenes, and the new ten-year strategy creates a new benchmark for the global charging industry

In addition to the layout of the full-scenario electricity experience strategy, this conference also made a new brand vision for Romans The upgrade puts forward the visual proposition of quality, friendliness and modernity, based on high-quality life scenes, so that consumers can have a better visual experience. Roma's LOGO has been completely upgraded with a 15-degree coefficient that is closer to the daily life of users, making it more technological, professional and modern. The "Ice Ocean Blue" brand color released together also conveys the core of the brand spirit of Roma's vision and focus, and also demonstrates Roma's insistence on carbon-neutral and sustainable development.

In April this year, Romax announced its "New Ten-Year Global Strategy" plan and set its goals for the next ten years: through technological innovation and excellent services, it will become a technological benchmark in the global charging industry and lead the way. New industry standards and define the future development direction of the industry. To this end, Romans will also use Shenzhen Nanshan as a global R&D operation center, and build a global delivery assurance center-Jiangmen Industrial Park, integrating global live broadcast, customer service and cloud warehouse business, and integrating Romans' unique capabilities in manufacturing and supply chain. Its advantages radiate around the world, becoming the second engine for the growth and development of Roma, and also an important fulcrum for its global brand upgrade.

With ten years of focus, Romax has completed the transformation from a power bank brand to the world's leading charging brand. This global brand upgrade, especially the implementation of the all-scenario electricity experience strategy, will further enhance its ability to quickly adapt to the needs of emerging markets by amplifying its advantages in market insights and technological innovation, and gradually build mature all-scenario products. ecology. In the next ten years, Romas will completely reshape the perception of the benchmark brand for electricity consumption in all scenarios, become a leader in the global charging industry, and usher in a new era of charging!

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