Search engine optimization has traditionally been the job of the marketing team. But in this book, the author will look at search engine optimization from another perspective and allow programmers to participate in the search engine optimization team.
This manual is specially written for PHP developers or marketers involved in technology, covering the entire process from the initial idea of a Web site, technical planning, visual design, and through-development. This book provides an in-depth discussion of various technologies and services that can be used to improve site visibility, and provides a lot of useful information to help you create and maintain a search engine-friendly Web site and avoid some common mistakes. This book can be used as a teaching material by various colleges and universities, and can also be used as a reference book by those engaged in related work.
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