Search engine optimization has traditionally been the job of the marketing team. But in this book, we will look at search engine optimization from another perspective and let programmers also participate in the search engine optimization team.

Search engine optimization (SEO) is not just the job of the marketing department. It must be carefully thought through by the Web site developer, throughout the entire development process from the initial Web site idea. By changing the architecture of a Web site and modifying its presentation technology, search engine rankings and traffic levels can be greatly improved.

Written specifically for PHP developers or marketers dabbling in technology, this unique handbook provides a variety of techniques for creating and maintaining search engine-optimized Web sites, including how to simplify the indexing of your site by coordinating expertise and Services to enhance your site. This book will guide you in understanding the role of Web site architecture in search engine optimization and learning a variety of related topics to help you develop a site that ranks high in search engines. Finally, this book teaches you how to put this knowledge to use by creating a simple e-commerce store and optimized WordPress blog.