WeChat mini program design specifications (1) Friendly and polite


1. Friendly and polite

In order to prevent users from being distracted by the complex surrounding environment when using mini program services in WeChat, when designing mini programs, attention should be paid to reducing irrelevant design elements that interfere with user goals. Politely show users the services provided by the program and guide users to operate in a friendly manner.

1. Highlight the key points

Each page should have a clear focus, so that users can quickly understand the content of the page every time they enter a new page. After determining the key points, Below, you should try to avoid other distracting items on the page that affect the user's decision-making and operations.

Counter-example

The theme of this page is query, but it adds many business entries that are not related to the query, which is inconsistent with user expectations and can easily cause users to get lost. .

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Correction instructions

Remove any content that is not relevant to the user's goals, clarify the page theme, and allow for technology and page controls Provide help content that helps users achieve their goals, such as recent search terms, commonly used search terms, etc.

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Counter example indicates that

The operation is not registered, leaving the user with no choice

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##Correction Instructions

First of all, we must avoid juxtaposing too many operations for users to choose. When multiple operations have to be juxtaposed, we need to prioritize the operations to reduce the difficulty of user selection.

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2. Clear process

In order to allow users to use the page smoothly, when the user performs a certain operation process, it should avoid appearing outside the user's target process. content and interrupt the user.

Counterexample

The user intended to search, but was interrupted by a sudden lottery pop-up window when entering the page; users who are not interested in the lottery are very unhappy. Friendly interference adds to the irritation of the development team; and even if some users are indeed attracted by the "attractive" lottery activities, they may forget the original goal after leaving the main process to participate in the lottery, and then lose their true understanding of the product. Utilization and recognition of value.

微信应用号(小程序)设计规范-稀土区