External link resources are also called incoming links, external links, friendly links, etc. To do SEO, you must know how to use external link resources.
External links are links from other websites to your website. The other website can be the homepage or internal page, and the link pointing to your website can be the homepage or internal page. Which page you point to will be beneficial to the weight of that page, helping to quickly increase your website's visibility and ranking. External links should be in the form of anchor text as much as possible. If it is a simple link, it will also be helpful to the PR value of this link.
In short, external links are a very important process for website optimization. The quality of external links directly determines the weight of our website in search engines.
Be sure to determine the preferred domain before using external links:
Use target keywords as anchor text to point to the homepage of your website. Your website’s preferred domain URL also needs to be standardized. For example, for the homepage of the Fugui Forum, only use https://www.fgba.net/ instead of https://fgba.net/, although the two links jump to the same page. a page.
If your column or content page also has relatively difficult keywords, you can also make external anchor texts for these words. Note that it should point to the standardized URL where this keyword is located, not the homepage.
Others:
1. Baidu has reduced the weight of forum signatures, but the link form within the post still has a certain effect, because such links may be truly recommended.
2. Baidu’s various products added nofollow tags in May 2013, which means making external links on Baidu’s various products, but now it has no effect.
3. Baidu issued penalties for buying external links in 2013. Therefore, please do not buy external links from websites that sell external links for a long time.
