1. What is Taobao Open Platform

Taobao Open Platform is an open platform based on Taobao’s various e-commerce businesses and provides external partners with the opportunity to participate. Various raw materials to serve Taobao users, such as API, account system, data security, etc. It is an important open channel for Taobao's basic e-commerce services, and will promote customization, innovation, and evolution in all walks of life, and ultimately promote the establishment of a new business civilization ecosystem. Our mission is to deliver a series of basic e-commerce services such as Taobao's products, users, transactions, and logistics, like water, electricity, and coal, to merchants, developers, community media, and all walks of life in need.

2. Platform Features

Strong business matrix and unlimited business opportunities:

Taobao, the parent body on which the Taobao open platform relies, has more than 100 registered users. With hundreds of millions of buyers and millions of sellers, and a daily transaction volume of nearly 1.5 billion, the diversity of Taobao member needs and the diversity of Taobao business needs provide a large number of business opportunities for various partners.

Large opening scale, deep degree and few restrictions:

Taobao open platform provides great business imagination space for external partners - as of June 2011 , there are nearly 300 APIs open to the outside world, covering Taobao’s core transactions and the main processes of various vertical businesses. The average daily API calls exceed 1 billion times/day. Regardless of the breadth and depth of business opening, Taobao Open Platform is the largest open platform in China. At the same time, Taobao's open platform is free in form - not limited to languages, not limited to platforms (supports browsers, desktops), and not limited to places of use (in addition to Taobao's own website, all external websites are encouraged and supported to use Taobao open platform services).

Clear profit model:

Taobao open platform provides a clear profit model for various applications, such as application sales sharing, Taobao customer transaction commissions, Taobao customer tools profit sharing, P4P advertising sharing, etc., and will continue to provide more and more flexible profit models based on partner feedback to fully support the continuous growth and expansion of each partner.

Rich forms of cooperation:

Taobao Open Platform is a comprehensive open platform based on e-commerce business. In addition to the basic traffic platform characteristics, there are also rich e-commerce business. Therefore, opening up business to as many areas as possible is the purpose of Taobao’s open platform. At present, more than 10 types of cooperation forms have been provided for partners, including merchant systems, seller applications, buyer applications, Taobao customer applications, wireless buyer applications, etc.

3. What can you do at TOP?

The "Big Taobao Declaration" points out that partners are an extremely important emerging force in the new business civilization, and the "Big Taobao" ecosystem composed of various partners is also the main structural and functional unit of the new business civilization. Through close cooperation with operators, consumers and trading platforms, partners can make operators' services more efficient, more professional and more economical, and make consumers' shopping more convenient, more pleasant and more perfect. Judging from the characteristics of Taobao's open platform, the business directions it can support can be divided into two categories: seller services and buyer services. There are many specific functions and service types, which are only limited by their own imagination.

Whether you are a third-party developer (ISV), a traditional software manufacturer, an industry website or a large merchant, you can find a business direction that suits you based on the Taobao open platform.

Seller services:

The rich APIs we provide cover all core business processes of Taobao. Based on these contents, we can provide various applications for sellers to solve store management and marketing promotions. , data analysis and other aspects. The Taobao open platform also provides solutions based on the e-commerce backend systems required by merchants. If you are a traditional software vendor with rich experience in enterprise information system development, you can provide merchants with services including but not limited to BI, ERP, DRP, CRM, SCM, etc. based on the Taobao open platform. The Taobao open platform also provides a clear profit model for various applications. Get rewards through application sales share in the service market and direct software sales revenue.

Buyer Service:

Taobao’s hundreds of millions of consumers increasingly need Various personalized and professional services help them shop conveniently and solve various life service needs. Build a free buyer application from aspects such as shopping guide, health, entertainment, interests, making friends, etc. Various professional categories also attract professional teams from various industries to cooperate in depth to create the best experience for consumers, and commissions from shopping guide transactions have become an effective profit model.