Q: What are the qualification requirements for applying to become a partner?

A: You must first register as a Taobao user and bind it to an Alipay account that has passed real-name authentication before you can apply to become a TOP partner.

Q: How to apply to become a partner?

A: You need to have a Taobao account bound to an Alipay account through real-name authentication. Go to //open.taobao.com and use the Taobao account to click "Join Open Platform" and follow the prompts.

Q: How to distinguish between corporate or individual partners?

A: The partner identity is a company or an individual, and the system directly reads the Alipay authentication information bound to the partner. If your Alipay authentication information is personal real-name authentication, the partner identity is the individual; if your Alipay authentication information is corporate merchant authentication, the partner identity is the company.

Q: Why must the Alipay account bound to the partner be authenticated?

A: This Alipay account will be used for your settlement income account on the top platform, so in order to confirm your identity and security considerations, you must pass Alipay authentication.

Q: How many applications can a developer register?

A: A developer can register 30 applications, of which only one cooperative website can be created at most.

Q:What is a certificate?

A: The certificate refers to the application development certificate that is given to developers by default when they create applications in TOP. The certificate contains four contents:

Certificate number: App Key

Certificate key: App Secret

Interface permissions: API permissions that developers can call, including basic open and Value-added package

Certificate traffic: The traffic limit that the application can call the API

is also the "authorization traffic appkey app secret=certificate". Each application has a corresponding application development certificate, which is created in the application When the developer obtains the certificate.

Q: What is App Key?

A: App Key is the unique identifier of the application. TOP uses App Key to identify the application.

Q: What is App Secret?

A: AppSecret is the key assigned by TOP to the application. Developers need to keep this key properly. This key is used to ensure the reliability of the application source and prevent forgery.

Q: What should I do if my App Secret is stolen? How to reset App Secret? (To fully protect application security, it is recommended that you reset the secret regularly)

A: To reset the App Secret, please enter the application details page in the Developer Center - Application List, click Reset App Secret, and after the reset The system will immediately allocate a new Secret to the currently operating application.

1. Open open.taobao.com

2. Open "My Console" --- "Developer Center" in the upper right corner of the page, as shown in the figure

3. Enter the application list, as shown in Figure

4. Click the application name to enter the application details page, as shown in the figure

5. Click "Reset", as shown in the figure Picture

Q: Can the application be deleted?

A: The application can be deleted. The deletion rules are: For applications in the application list, if the status is "Passed", they cannot be deleted. If they are not in the status of "Passed", they can be deleted directly by applying the "Delete" button on the right side of the list. For online ordering applications, store modules and WantWant plug-ins, once submitted successfully for publication, they cannot be deleted forever. If they are not submitted successfully, you can directly click delete at the list operation.

Q: What is a sandbox environment?

A: The Taobao sandbox environment is a testing environment provided by Taobao Open Platform (TOP) to independent software developers (ISVs). The data is completely independent. Most of the APIs have been deployed in this environment for ISVs to conduct API functional testing. There is no limit on the number of calls to the APP. However, when obtaining large batches of data, the timeout rate will be higher than in the online environment.

Mini Taobao is a system developed by Taobao Open Platform (TOP) based on the sandbox environment to simulate the current mainstream business development of Taobao's main website. ISV can fully simulate the functions of the TOP interface in Mini Taobao and understand Taobao's main transaction processes.

For details, please refer to: //open.taobao.com/doc/detail.htm?id=33

Q: What is the formal environment?

A: Taobao's official test environment is an online trial run environment provided by Taobao Open Platform (TOP) to independent software developers (ISVs). The data in the formal test environment are all real online Taobao data. ISV can test the functions of the TOP interface in a formal test environment, but it is limited by the number of interface calls and permissions. That is, the call frequency of an application is 5,000 times/day, and the interfaces that can be called are different depending on the application tag, but all Any V marked as open in the API document can be called.

This environment shares data with the online system, and the interface of the write class will directly affect the real data of the online store, so please operate with caution.

For details, please refer to: //open.taobao.com/doc/detail.htm?id=108

Q: API in test environment and official environment Is there a limit to the number of calls?

A: There is no limit in the test environment; in the formal environment test, there is a limit of 5,000 total calls per day.

Q: Why is the application online, or is it due to flow control restrictions in the official environment status?

A: The formal environment test status traffic control rule is 5,000 times/day. The system must execute a rule before starting the next execution. Therefore, even if the application passes the online review and there are new rules, it will continue. After executing the 5,000 times/day rule, the question arises why the application has been online and given new rules, but there are still restrictions.

Q: What is a callback address?

A: If your application is a web application, you need to register a callback address when entering the formal environment test. When users access your application through TOP, TOP will combine the relevant context parameters and The SessionKey is passed to you through this callback address.

For details, please refer to: //open.taobao.com/doc/detail.htm?id=110

Q: What is the correct callback address?

A: The correct callback address must first satisfy the requirement that the domain name does not contain official English letters such as "taobao, ali, alibaba, hitao, koubei", etc. Secondly, the callback address must be able to open and access your corresponding application.

Q: What is the function of publishing the hidden function?

A: Submit an application for publication, and you can choose whether to hide it after publishing:

(1) Choose to hide the online ordering application label after publishing it. After passing the review, it will be displayed on the seller service platform (fuwu.taobao) by default .com) is not displayed.

(2) After the store module application is released, you can choose to hide it. It can support the pilot function of small-scale sellers. It can be trial run during the hiding period. Up to 10 Taobao sellers can be selected for trial run, that is, only the selected sellers can be added. The module sees the ISV's application, but other sellers cannot view it

Q: What does authorization mean?

A:

1) After the user authorizes an application, the application can obtain user data;

2) After the user authorization is canceled, the application will not be able to obtain user data;

Q: How to re-authorize after cancellation of authorization?

A: If the application is ordered on the service platform, if the subscription period is valid, click "Use Now" again to activate the authorization;
If it is an application that is promoted and sold offline, Re-enter the application to re-authorize;

Q: Can buyer notification SMS be accessed?

A: Buyer Notification Category: Delivery Reminder and Confirmation Evaluation Reminder Type functions, but the notification content must use a fixed template, and only notification types are allowed to prevent sellers from using it for marketing purposes in disguise; single buyer notification function Access is not supported, but it can be accessed as an incidental function of the application; Taobao service market unified ordering and payment system must be adopted. Such functions can be accessed normally and do not need to pass other qualification reviews.

Q: What qualifications are required to access notification SMS?

A: Buyer notification SMS business includes delivery reminders and evaluation confirmation reminders. However, the notification content must use a fixed template, and only notification types are allowed to avoid disguised use by sellers. For marketing purposes; the single buyer notification function does not support access. It can be accessed as an incidental function of the application; the unified ordering and payment system of Taobao service market must be adopted. You can access according to the normal process and there are no other qualification requirements.

Q: What does buyer notification text message mean?

A: Buyer notification SMS business refers to a business type that has the functions of shipping reminders and confirmation evaluation reminders.

Q: How to determine whether an app’s text messaging function is a side function?

A: For details, please refer to: //open.taobao.com/doc/detail.htm?id=1047#s6

Q: Why does the application need to use Taobao? Unified ordering and payment system for service market?

A: In order to ensure the transaction security of the platform, and also to protect the interests of end users, so that both ISVs and end users can enjoy the online services provided by the platform, we require that transactions must be conducted on the platform. After the end user makes a second recharge, it will be credited to the ISV's collection account immediately. This transaction is not protected by Taobao. Once a security dispute occurs, the interests will not be guaranteed.

Q: What are marketing text messages?

"Marketing SMS business" refers to the type of business that uses SMS as a medium to push information to the audience in order to achieve marketing purposes. For example, the store's new releases, promotions and other information are pushed to buyers through text messages, hoping that buyers will use text messages to stimulate consumption in the store.

Q: How to access marketing text messages?

A: Marketing SMS business must be integrated with the CRM customer relationship management system; ISV must be a company identity; Taobao service market unified ordering and payment system must be adopted; SMS fatigue control must be available (see fatigue control for details) specification). After meeting the above conditions, you need to follow the "Marketing SMS Service Access Process" to access.

Q: What qualifications are required to access marketing SMS applications?

A: For details, please refer to: //open.taobao.com//doc/detail.htm?id=1048#s1

Q: The application was found to be private What are the penalties (consequences) for accessing the marketing SMS function?

A: Accessing functions without Taobao's official permission will be punished. In ten cases, the application will be frozen for 3 days and 3 ISV points will be deducted. In severe cases, the application will be removed.

Q: How to quantitatively control fatigue?

A: Please see //open.taobao.com//doc/detail.htm?id=1047#s5

Q: What are the requirements for accessing Aliwangwang tools?

A: For details, please refer to: Introduction to Aliwangwang tool access

Q: Can the bulk email function be accessed at will?

A: The mass mailing function cannot be accessed at will and needs to be restricted according to the following rules: a single mass mailing system does not support access. If it is an incidental function of the service, it can be accessed, but the fatigue level needs to be controlled);

Q: So how to judge whether the mass mailing function of an application is an incidental function?

A: If the mass mailing function is not the main value of an application, but is the added value of the application, then it is an incidental function. In other words, if the mass mailing function in an application is removed and it does not affect the use of the entire application, it can be defined as an incidental function.

Q: How to control fatigue?

A: When sending any message to the user in any form:

(1) The content must include message unsubscription information, allowing the user to actively unsubscribe. After unsubscribing, the system will no longer treat the user Send related messages;

(2) Only one message can be sent to the same user at most within 5 days, and the cumulative number of messages sent to the same user within one month cannot exceed 4

Q: What do Cs applications refer to?

A: Cs-type applications are different from web-type applications, except that all functions or partial functions are implemented through plug-ins or clients. This type of implementation belongs to cs-type applications.

Q: What qualifications are required to access client tools?

A: (1) The developer must be a limited liability company or a joint-stock company;

(2) The company must be validly existing, with a registered capital of more than RMB 1 million (inclusive), and paid-in All capital is in place, the establishment period is more than 2 years, and its provision of such services to users complies with the regulations of its business scope.

(3) The service is listed in the Taobao seller service market in the form of web page embedded download and installation. The installation of any plug-ins other than software functions is not allowed. All downloaded modules and services must be registered by Taobao and be approved by Taobao sellers. Download directly from the service market.

(4) Developers are not allowed to save Taobao user systems locally, and developers are not allowed to build their own user login systems. If you need to log in, please use the Taobao main site to log in.

(5) The service must provide an optional installation path, provide an uninstall function, and leave no installation files after uninstallation.

(6) When users order such services, users are clearly reminded that there are risks, and users are reminded to purchase with caution. (Currently, the official statement will be marked on the details page)

(7) The functions contained in the service must be sent to the official mailbox for filing before being put on the shelves. The released program shall not contain items or behaviors other than the filing function. Any upgrade of service functions must be notified to Taobao officials in advance by email and can only be carried out after official confirmation. If any privately updated functions are found, they will be removed from the shelves immediately and relevant processing will be done. Official email: fuwu@taobao.com

Q: What are the penalties (consequences) for not accessing functions as required by the rules?

A: Anyone who accesses the function without Taobao's official permission will be punished. In ten cases, it will be frozen for 3 days and 3 ISV points will be deducted. In serious cases, the application will be removed.

Q: Can image storage applications be accessed?

A: The picture storage function is not allowed to be accessed.

Q: Image storage applications cannot be accessed. Which ones specifically?

A: Image storage applications, as well as applications that capture image links on the baby details page and replace them.

Q: Why can’t I access image storage applications?

A: Image storage applications provide image storage services for Taobao sellers. Therefore, in order to ensure the normal display of product images and improve buyers’ shopping experience, free access to this type of applications is not currently available.

Q: Why is it forbidden to access the application that grabs the picture link on the baby details page and replaces it?

A: This type of application can move pictures from the Taobao baby details page with one click, and even provides the function of directly replacing the picture link on the baby details page with a third-party application's own link, which is very helpful for the seller's store. There are great risks in operation and management, and there may be a problem that the store front desk cannot display pictures. In order to better ensure the safety and stability of product images and reduce risks, the open platform has decided to prohibit access to this type of application.

For sellers with such needs, we recommend using Taobao’s official image space

http://fuwu.taobao.com/serv/detail.htm?service_id=10345.

Q: Can mobile phone recharge services be accessed?

A: Currently, this type of business is not allowed to be accessed.

Q: What is a mobile phone recharge application?

A: Mobile phone recharge applications refer to prepayment by agents or Taobao sellers, prepaying funds into the application software, and deducting the prepayment of mobile phone recharge applications when the buyer recharges or after recharging. An application of the corresponding recharge amount in the account.

Q: What is the reason for prohibiting access to mobile phone recharge applications?

A: Since the recharge time and success rate of mobile phone recharge applications are uncontrollable, the supply of goods is not in the hands of agents and Taobao sellers, nor in the hands of Taobao. Once a transaction dispute occurs, the seller and buyer It is difficult to protect the interests. At the same time, because some ISVs use pre-deposited funds privately, which is potentially dangerous to the interests of agents and sellers, Taobao has made the decision to prohibit access to mobile recharge applications.

For ISVs with supply of goods, it is recommended to cooperate with Taobao recharge platform (chongzhi.taobao.com) to provide supply distribution, or to enter Taobao Mall to directly sell recharge products.

Q: Which functions are prohibited from accessing the service platform?

A: (1) The function of displaying user private data;

(2) Own registration or login function;

(3) Harassing users or affecting their browsing paths Functions;

(4) Image storage services, or services that capture image links on the baby details page and replace them;

(5) Taobao (www.taobao.com) Baby traffic exchange services between stores;

(6) Mobile phone bills, point cards and other recharge services;

(7) Message, communication or instant messaging services.

Q: Can I add an application promotion link to the product description?

A: Hello, you can link to the service details page.

Q: Can non-Taobao links be inserted into the application, such as official Weibo, company website, etc.?

A: Hello, the application must not contain advertising information other than Taobao service related recommendations.

Q: Can the application crawl page data?

A: Hello, capturing page data is an application type that is prohibited from access.

Q: Does the function of assisting users in adding stores to favorites comply with the review rules?

A: Hello, your application can be accessed as long as it does not violate the rules. For more rules, please refer to the publishing service review specifications.

Q: Is access to plug-in applications illegal?

A: Hello, the current open platform has relatively strict review of plug-in application access. Please refer to the "Special Business Access Requirements" for the qualification requirements and access of client and web control applications. Ask for references.

Q: Can different applications be integrated?

A: Hello, the integrated applications need to have independent functions, overlap, and have different main functions, and will not affect the ordering of separate applications.

Q: Are image storage applications prohibited from accessing?

A: Hello, image storage applications are prohibited access applications. For more rules, please see the publishing service review specifications.

Q: The default charging item of the application is free, but when entering the interior, it prompts for charging. Is this a violation?

A: Hello, if this function is ordered using the unified payment system of Taobao service market, and the application details description has a reminder of the charge for this function, then it will not deceive users and does not violate rule. For more rules, please see the Publishing Service Review Specifications.

Q: Can individual developers make paid applications?

A: Hello, individual developers can make paid applications.

Q: Can two applications of the same nature be launched on one account at the same time?

A: Hello, according to the publishing service review specifications: the same developer identity (including the same developer forging different identities) is not allowed to submit applications with the same function online repeatedly.

Q: Can Taobao products, Taobao customers and other product promotion links be inserted into the application?

A: The application must not contain advertising information other than Taobao service related recommendations, that is, it can only contain links to the service details page in the seller service market (fuwu.taobao.com)

FAQ

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