Headline article access guidelines


Product Introduction

The headline article is a newly created long article product of Weibo in 2016. It has the following characteristics:

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[For media and self-media]:

You can synchronize creative content to Weibo, eliminating the cumbersomeness of secondary publishing, while gaining greater influence and communication. As well as generous income;

[For third-party content platforms]: The content published by

’s authors has better display and revenue on Weibo, which can greatly improve Users’ writing enthusiasm and increase platform visibility.


Product case

1. Interface access case

Sina Weibo official story reading APP "Peanut Story" takes the lead After accessing the headline articles, the novels and stories published by the author on Peanuts will be simultaneously posted to the author's Weibo account, with reading increased by 152% and interaction increased by 33%:

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##2. Authorized access cases

In May 2016, Xinhuanet, China News Network, Global Network, Guangming.com, Beijing Times, Beijing Evening News, West China Metropolis Daily, Chengdu Business News, Yangcheng Evening News, Southern 100 media outlets including Metropolis Daily, Yangtze Evening News, Consensus Network, China.com, China Business News, 36Kr, and Guoker.com have cooperated to access it.

Cooperating users only need to paste the original website link into the main publisher to publish the article as a headline article and enjoy all distribution, dissemination and commercial rights.

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Access method

1. Interface access

If you have the ability to develop a publishing platform, you can simultaneously publish the content edited by the platform to Weibo through interface access. The specific method is as follows:

1) At http://open.weibo.com/ Apply for AppKey in apps/new;

2) Apply for advanced permission to call the headline article creation interface in the open platform "My Applications>Interface Management>Application Permissions";

3) Below Obtain the relevant interfaces in the article and use them in the interface document.

2. Authorized access

If you have your own site (APP, website, WeChat official account, etc.), you can authorize access to the content on the platform Synchronized to Weibo, the specific method is as follows:

1) Media users please contact @MEDIA Weibo Assistant via private message to apply for cooperative access;

2) After reaching the intention of cooperation, sign the "Media and Weibo Assistant" Weibo headline article content cooperation agreement.


Interface Document

After applying for the advanced permission to create interfaces for headline articles, visit: http://open.weibo.com /wiki/Toutiao/api

Supported tag list

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