1                                                                                                                       

##Alimama Traffic Market supports all transaction methods such as public transactions, private transactions, and priority selection; ##OpendspPromotion planGroup management of promotion units, you can specify delivery for a batch of promotion units Province, city, region, date, daily time period, daily budget and other information# TagDharma plate tag, describing a characteristic of the audience##Crowd##Multi-dimensional targeted delivery

2         Overview

Opendsp is a set of advertising delivery system framework services. Organizations with advertising business needs can Based on opendsp, we can quickly build a crowd-targeted delivery system to track pv and click effects, and can then customize multi-dimensional targeted delivery, customized effect tracking, and even independently customized advertising selection and bidding optimization algorithms. ;The readers of this article are system developers:

? Follow this document to complete basic opendsp Basic access, including selecting media traffic type, entering advertising configuration data, and obtaining advertising effects;

? Excludes: customized Process logic plug-in, customized effect optimization algorithm, Tanx access;

##OpenDSP

business involves

3

account permissions, DSP service API permissions, Dharma disk permissions and

Tanx

permission, use Taobao account to log in. Open platform API and Dharma Pan permission application must use the same Taobao account. 3 Permission applications can be processed in parallel. Account opening interface person: Wan Xing (wanxin.li@taobao.com) Tanx Business: Yun Cai（

jiangmin.sjm@alibaba-inc.com

）

3.1       ApplicationDSPServiceAPIPermission:

1.         DSP Bind Taobao account to corporate Alipay, tell Wanxing Taobao member number name

2 .        Wanxing marked the account

3.                                                                                                          #open.taobao.com) Create an application with the "DSP application" tag and inform Tanx of the Appkey of the application. DSPApply for a value-added package. 4.                                                                                                                                                                                                                                            through , can call the formal and sandbox environments, and the daily call limit is 5000 times.

DSP

Publish the application and increase the number of calls to 100W/day

Among them, 1 , 3, 5 are operated by DSP.

3.2         ApplyDMPDharma Disk Permission:

1.                                                                                                                                                                                              #  

3.3 Application

Tanx

Account permissions: 1. Contact Tanx Business Yuncai to sign a cooperation agreement. If you are already a Tanx customer, you will only sign the OpenDSP supplementary agreement. The current step can be done in parallel with steps 2, 3, and 4.

2. DSPRegister a Taobao account and log in to the

Alimama website . Note that if you already have a DSP business in tanx, and use your Taobao account to log in to your tanx account. Please re-register a new Taobao account to perform the above operations.

3. Complete the information. The default nickname of Alibaba is "Taobao account @alimama". Please change it to a recognizable nickname in the completed information. , such as "Company name OpenDSP"; it is recommended to fill in the email group for contact email;

bind Alipay. (The operation of binding Alipay can be done after 3.)

##4. Alimama’s nickname was given to Wanxing, Tanx generated a DSP account and informed the DSP of the price decryption key.

4

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	Dsp ##The demand side of advertising is a system that represents the demands of advertisers;
	Alimama Advertising System framework service, based on Alibaba Cloud facilities, Alimama traffic market, and big data market, supports third parties to quickly implement their own advertising business systems;
##Promotion unit		The basic organization of promotion, formulating targeted delivery conditions and delivery content
##Creative	The content posted is also the content that the viewer finally sees, which can include a variety of materials and rendering codes
##Creative Template	Creative type, mainly indicates creative size
A unit describing the audience, composed of multiple tag values
	Use multiple dimensions of data to describe the delivery target, such as business district, industry, group of people: Dawang Road business district, restaurants, Gao Fushuai
Customized performance tracking	##Pv and clicks can already be monitored in opendsp. User behavior after clicking becomes a custom effect. opendsp supports customization Collect data