Business Data API


Product Introduction

The Weibo Open Platform Business Data API provides enterprise users with a convenient channel to obtain Weibo official data, so that enterprise users can Provide data analysis, public opinion monitoring, enterprise operations and other services to Weibo accounts.


The difference between the common interface and the advanced interface of the platform is as follows:

1. Provide powerful data support for enterprise access users’ data analysis, public opinion monitoring, enterprise operations and other functions;

2. The commercial data API is partially charged, and some interfaces require payment before they can be used;

3. Use independent access domain names and service resources to provide a stronger guarantee for stability. ;


Core functions:

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Product Logic

Business data API provides REST interface and subscription service to obtain Weibo data.


For the REST interface, the access party obtains Weibo, comments, and official analysis data by actively calling the REST API.


Subscription service is a powerful data retrieval service. According to the subscription conditions (keywords, users, domain names, etc.) set by the accessor, the platform actively pushes the newly generated data to the application in real time, and the application does not need to poll the request interface.


Product logic:

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For specific usage, please see: REST interface document, subscription service usage manual.


Product Case

Case 1: Industry Analysis Report - from Kongming Technology

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By searching data and subscribing to services, data analysis reports for various industries can be realized.


Case 2: User Characteristics Analysis - Information from Shanghai Plum Blossom

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Through fan data and official analysis data, you can Implement user fan analysis.


Case 3: Blog Post Analysis - Information from Shanghai Plum Blossom

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Through search data, official analysis data, and subscription services , which can realize blog post analysis.


Case 4: Public Opinion Display-from Data Policy Software

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Public opinion can be realized by searching data and subscribing to services Monitoring and analysis.


Access steps

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If you have any questions, please contact businessapi@ staff.sina.com.cn