[IT 홈] 단독 인터뷰｜Colorful, NVIDIA와 Mars Age Education이 협력하여 RTX AI 디지털 아트 창의성 구현 가속화

2024년 7월 24일, 유명 PC 하드웨어 브랜드 컬러풀(Colorful), 인공지능 컴퓨팅 분야 글로벌 리더 엔비디아(NVIDIA)와 중국 대표 CG 직업교육 브랜드 마스 에이지(Mars Age)가 공동으로 만든 'RTX AI 창조 가속 체험존' 개관식 베이징 마스 에이지에서 교육 개최 2022년 디지털 아트 교육 3자간 첫 협력에 이어 세 번째로 강력한 연맹이 본사 건물을 성공적으로 개최했다. "무한 시뮬레이션, 창의적인 경쟁"을 통해 더욱 가속화합니다. CG 인재들의 창의적인 아이디어가 구현되었으며, CG 교육 분야에서 RTX AI 기술과 RTX AI PC의 적용이 새로운 수준에 도달했습니다.

행사에는 NVIDIA Studio 생태 협력 관리자 Cao Mengqi 씨, 컬러풀 모바일 시스템 부문 제품 관리자 Chen Chudong 씨, Mars Age AI 디자인 교육 및 연구 이사 Wu Daji 씨가 참석했습니다. 교육은 행사에 참석해 직접 명판을 공개하고 단체 사진을 촬영했다.

화성 시대 교육의 AI 디자인 교육 및 연구 책임자인 Wu Daji 교사가 행사에서 연설을 했습니다. 그는 오늘날 급변하는 기술 세계에서 AI 기술의 광범위한 적용이 전통적인 교육 모델의 지속적인 변화를 촉발하고 있다고 언급했습니다. Mars Era Education은 AIGC(인공지능 생성 콘텐츠)의 발전 추세를 예리하게 포착하고 AI 기술을 CG 코스 설계에 완벽하게 통합하여 "AI + 그래픽 디자인", "AI + 원화 디자인" 및 "AI + 3D 모델링"을 포괄합니다. + 쇼트비디오' 등 핵심 CG 기술을 보유하고 있습니다. AI 시대에 CG + AI 디자인 전반에 걸친 인재 양성에 업계를 선도하고 있으며, AI 기술과 교육 및 디자인 산업의 심층적 융합을 지속적으로 적극적으로 모색하고 있습니다.

NVIDIA Studio의 생태학적 협력 관리자인 Ms. Cao Mengqi는 RTX GPU와 AI 기술, 그리고 AI 애플리케이션의 강력한 가속 성능과 생태학적 이점을 청중에게 소개했습니다. RTX AI 기술은 페인팅, 그래픽 디자인, 영상 편집, 3D 렌더링, 게임 등 다양한 분야에서 널리 사용되고 있습니다. PC 사용자 생성 AI의 기본 가속 기능을 사용하여 AI의 잠재력을 최대한 활용하세요.

컬러풀 그룹 모바일 시스템 부문 제품 관리자 Chen Chudong 씨는 NVIDIA GeForce RTX 4070 노트북 그래픽만 탑재한 것이 아닌 컬러풀의 차세대 AI PC 올라운드 제품 “Yuan N14”에 대해 자세히 설명했습니다. 카드와 Intel Core i9 -13900H 프로세서 및 기타 강력한 하드웨어 구성은 강력한 AI 생성 가속 성능을 제공할 수 있습니다. 17.9mm+1.53kg의 얇고 가벼운 본체에는 "Hongguang AI" 인공 지능 보조 장치가 내장되어 있습니다. AI 작업 처리와 창작 등 AI 시나리오를 통해 사용자가 디자인과 경험 전반에 걸쳐 경험을 실현할 수 있도록 돕는다.

많은 미디어와 화성시대 학생들이 RTX AI 창작 가속 체험장을 방문해 새로운 컬러풀 AI PC 제품과 RTX AI 기술의 매력.

Ms. Cao Mengqi, ecological cooperation manager of NVIDIA Studio, interacted with the on-site media and demonstrated various AIGC effect examples based on Colorful AI PC and RTX AI technology, allowing media friends to participate. After the event, as the only specially invited media for this event, this site conducted in-depth interviews with three guests who attended the inauguration ceremony to explore the stories behind the cooperation between Colorful, NVIDIA Studio, and Mars Age Education.

Quick overview

• Colorful Source N14 creative AI PC combines thin and light design with high performance, pursuing an all-round experience.

• Colorful products help users create "efficiency value" and focus on the implementation of hardware for AI usage scenarios.

• AI is essentially a creative tool, and helping creators realize commercial value is the educational vision of the Mars era.

• The cooperation between Colorful, NVIDIA Studio and Mars Age is a breakthrough in self-growth and a win-win situation.

• NVIDIA is committed to being the source of power for the AI ​​ecosystem, and its hardware computing power creates unlimited AI creation possibilities.

• Listening to the voices of real users is part of the value of NVIDIA’s ecological construction, as well as encouragement and motivation.

Interviewing Guest

Mr. Chen Chudong, Product Manager of Colorful Mobile System Division

Ms. Cao Mengqi, Ecological Cooperation Manager of NVIDIA Studio

Mars Era Educational AI Design Mr. Wu Daji, Director of Teaching and Research

Interview record

01

Colorful Source N14 new product helps AI creation

This site: Colorful Source N14, the new product promoted this time, is an all-round AI PC with powerful hardware configuration but a powerful body Very compact. As the Colorful notebook series may be the most important creative design flagship at present, how did Colorful define its core characteristics when designing this product?

Chen Chudong: For this product, the first thing we pursue is an all-round experience. When designing it, we considered a type of user who wants high performance as well as a thin and light body and a portable size. So how to achieve omnipotence? First of all, looking at its overall hardware configuration, the CPU uses the flagship i9-13900H processor, and you can see that it is very thin and light. We put the RTX 4070 graphics card into it within 1.5kg and with a thickness of 17.9mm. the fuselage. The performance release of the whole machine during double baking reaches 100W, which is first-rate among machines of similar size.

Secondly, we hope that users can bring it and use it in various application scenarios, such as scenes that require high performance, such as 3D rendering and video editing; and scenes that require high AI computing power. etc. Small body, high performance, portable and portable, taking into account thinness, lightness and high performance. These are all based on hardware configuration.

Next is the user experience. For example, we chose all-metal as the material, which feels very comfortable to the touch; the surface has CNC diamond cutting technology, which looks more high-quality. In terms of color matching, we have done some user research. From the overall data, silver is the most accepted by users, so we chose silver for the basic model and blue as the main color in the hope of giving users more choices. Source N14 is now available in 14 inches, and we will update other sizes and colors of the same type in the future. In short, in terms of design, we hope to leave the choice to users, and in terms of experience, we hope to be comprehensive.

02

Colorful products help users create "efficiency value"

This site: Mars Age will fully integrate AI into its full range of course products in early 2023. Will Colorful, as a partner, work with Mars Age in education? To carry out other cooperation?

Chen Chudong: At present, in terms of AI, most of its applications are in various fields, from education, technology to creation. In fact, all aspects have been integrated into our lives, And improving efficiency is the core value brought by AI at this stage. .

For example, this time Colorful, NVIDIA Studio and Mars Age collaborated on the RTX AI creation acceleration experience area. Why do we want to do this? Because we can see that future AI applications include many scenarios that require hardware implementation. In industries such as 3D animation and CG film and television in the field of education, it can truly improve the efficiency of creators and students in their work and life through the actual implementation of hardware in usage scenarios.

Through Colorful’s product hardware, and then paired with NVIDIA’s software drivers, as well as the Mars era’s accumulation in the education field and supporting teaching experience, These things are combined together to help creators use them more efficiently in specific scenarios. Spend more energy on creation instead of simply moving bricks. This is the original intention of our cooperation.

In future cooperation, we will continue to maintain this original intention and provide our users with more efficient products. We also hope to help them create "efficiency value".

03

Will AI disrupt the development of the CG industry?

This site: Before coming here, I watched some videos from Mars Era (a required course for AI design commercialization). One of the videos mentioned the idea that the traditional design workflow in the CG industry will be subverted by AI, because PC hardware with AI computing power can greatly simplify the creative process and improve creative efficiency. In the past, it took several days to model, render, and color the generated pictures. Now, AI tools can be used to produce pictures in 10 minutes, and then half a day to modify them. Just BUG. The factors that restrict creators are no longer design, painting and software operation abilities, but ideas, aesthetics and computing power.

So I am very curious, what impact will the introduction of NVIDIA Studio and Colorful AI PC hardware have on the educational scene in the Mars era? Will teachers in the future spend more energy cultivating students’ creative design thinking?

Wu Daji: These questions of yours are quite typical. In fact, many people will have some misunderstandings about AI, such as the subversion you just mentioned. From the current perspective, this view is not comprehensive enough. AI is essentially a tool in the workflow for the CG industry or us. It can speed up the creative process. Maybe it can greatly accelerate and improve efficiency in a certain link. The effect of a certain AI tool on our entire commercial project Production is very helpful, but looking at the industry, we must continue to observe and summarize what the future development of the industry will be like.

In other words, if they want to do commercial projects, students still need to systematically learn and train traditional CG related knowledge. What we teach students is how to complete a purely commercial work from beginning to end. It is not only theoretical knowledge, but also our experience and thinking about the CG industry. After all, it is people who do the project, not AI. As a tool attribute in the workflow, AI plays more of a supporting role rather than laying a foundation.

In the CG industry, everyone is actually very keen to embrace new AI hardware and technology. After all, our work is done through computers, and hardware and technology are also what we eat. Because computer hardware and NVIDIA graphics card technology are of great help to our entire workflow, through cooperation with NVIDIA Studio, we will also explore the improvement and optimization of work content based on the role of AI, and continue to fine-tune the teaching process. Improve the practicality of teaching.

On the other hand, we have also been working hard to introduce advanced hardware equipment into the classroom so that students can experience it for the first time. We will even accept some commercial projects for a fee, let students work in groups to complete them, and then send all the income to For them, everyone will be more motivated to learn after receiving the red envelope, and they can also accumulate valuable business experience during the learning stage. Some students have projects that have been launched on TV stations or movie theaters before they graduate. In the final analysis, we hope to help students adapt to the complex commercial environment more quickly and efficiently.

04

AI creative ecological integration promotes win-win situation among all three parties

This site: Mars Age Education RTX AI Creation Acceleration Experience Zone This cooperation, how did the three parties of Colorful, NVIDIA and Mars Age initially work? Hit it off right away? Can you share the story behind it?

Wu Daji: In 2022, NVIDIA Studio launched their Canvas creative drawing tool. When we saw this tool, we felt that the AI ​​technology behind it might have an impact on our future teaching and industry Significant influence. So we established cooperation with NVIDIA Studio and together we built the first NVIDIA Canvas comprehensive practice base in China. Another opportunity was that Colorful launched a PC console specifically targeted at designers, the Colorful ProMaster A1 designer console. It was precisely because of this opportunity that the GeForce RTX creative design space was born.

Later, after case creation testing, Canvas has great practical prospects for Matte Painting (digital painting) in the film and television industry, so we also integrated this software into the course. (We) were very happy with that cooperation process. In fact, Everyone is very satisfied with the entire cooperation process and results. With this foundation in place, we will conduct another round of cooperation in 2023. This time it is a commercial creation open class cooperation in the direction of pure AI. It is also an exploration for everyone to do together.

We (Mars Age Education), NVIDIA Studio, and Colorful shared together, and later had some more in-depth cooperation. For example, NVIDIA launched the TensorRT acceleration plug-in for Stable Diffusion. We collaborated with NVIDIA Studio to produce the "NVIDIA TensorRT Stable Diffusion Creation Acceleration Guide" white paper, which is a very important attempt by Mars and NVIDIA to commercialize AIGC teaching this year.

Of course, as I mentioned earlier, the CG industry will naturally pay attention to and embrace some new technologies and new equipment, and will have in-depth discussions with partners on how the industry will develop and change in the future, and how to update workflows and Talent needs are something we will continue to explore. As early as 30 years ago, when the Chinese CG industry just emerged, we entered this industry. It can be said that we have enlightened and led the development of the CG industry along the way. So from the perspective of responsibility, everyone also wants to do something for this industry. After all, our Students are the backbone of the future industry.

05

NVIDIA Studio: Use computing power and tools to help the AI ​​ecosystem

This site:I noticed that the RTX AI Creation Acceleration Experience Zone can be said to be a collaboration between three parties in terms of hardware, technology and ecology What role do you think NVIDIA plays in this fusion?

Cao Mengqi: From NVIDIA’s perspective, the RTX AI Creation Acceleration Experience Zone we launched in this cooperation hopes to expose students to some advanced AI workflows through the RTX AI PC brought together with Colorful Bring acceleration and boost. NVIDIA's RTX GPUs use computing power to provide computing power support, optimization and acceleration for all similar AI workflows, which is the role of the source of power.

Take Stable Diffusion as an example.

The entire SD runs on NVIDIA's CUDA ecosystem, so our graphics card can naturally accelerate its performance. This is inseparable from the engine and technology we use. It's open. In addition, the concept of "AI PC" is particularly popular in the PC industry now. Everyone hopes that whether it is a notebook or a desktop, they can handle current and future AI tools freely.

In fact, NVIDIA has a set of standards for measuring AI PC performance. Generally speaking, it is measured in the unit of TOPS. TOPS refers to how many trillions of AI operations the GPU can perform per second. The higher the value, the better The computer’s performance is stronger for AI computing.

At present, basically the TOPS computing power level of NVIDIA RTX 40 series graphics cards is above 200, which can well handle the scenes that consumers are exposed to in their daily lives that require AI local computing, such as AI conferences, coding fields, and the above mentioned More advanced AI application workflows.

Speaking of our Canvas creative drawing software, NVIDIA Canvas is a software for designers that can be quickly used and created easily. Its positioning is to hope that creators of any age and profession can enjoy the creation experience. Bring fun.

Our idea is very straightforward, that is, using AI technology to make you feel that creation can actually become very simple.

At first I thought Canvas was an entertainment tool, but after we cooperated with Mars Age,

I saw professionals bring their creative thinking to inspire many unimaginable application scenarios for Canvas. When our own technical colleagues demonstrated Canvas, they may have drawn things that looked like simple drawings, but after giving it to teachers in the Mars era to try it out, the final effect was very shocking, and it was indeed the talent of a professional Do the professional thing. The works they created using Canvas, from composition to aesthetic style, are completely different from ours.

06

Gathering sand into a tower, cooperation is the catalyst for healthy development

This site: As a demonstration cooperation project in the education model room of RTX AI accelerated creation, the teaching experience of the Mars era and Colorful’s hardware considerations Will it also feed back NVIDIA Studio to make more targeted innovations in the education ecosystem, such as functional feature updates of Studio platform applications and tools, software workflow optimization, etc.?

Cao Mengqi: I think it definitely will happen. Our cooperation with Mars Age started two years ago. It was initially an AI drawing application based on NVIDIA Canvas. We worked together to launch a film and television editing package for digital matte paintings. During the cooperation, we received a lot of feedback about Canvas from teachers and students of Mars Era, including some suggestions for improvement.

For example, the output resolution of Canvas can only produce a low resolution of 512*512 at first, but we later made improvements. Such in-depth and detailed demand feedback from partners in practical applications will be discussed and added to future product upgrades and iteration plans to gradually improve. For example, the 3D rendering mode that will be launched later is also the result of the collision of everyone's minds, so we cherish every cooperation with Mars Age.

As for the RTX AI Creation Acceleration Experience Zone, I think it is a good opportunity for NVIDIA to understand the actual application of AI in the design industry, including what ordinary users can do with NVIDIA graphics cards and their needs for hardware points and how you want to improve efficiency on the software side, these are all important.

We usually have a certain distance from end consumers and designer groups. Through bridges like Colorful and Mars Age Education, we can quickly grasp some needs and feedback. In turn, they also need Stable Diffusion on TensorRT. Acceleration plug-in to help them have a better learning and creation efficiency improvement.

Through our series of three-party cooperation, I believe that in the future we will continue to promote and promote the development of the entire design industry on the road of AI.

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