一流のアンカーは、金持ちになるための教訓を売り込みます。私はいくつかの調査をしましたが、まったく大金を稼ぐことはできないことがわかりました。

Dong Yuhui と Yu Minhong の家族の別居が終わりを迎えるとは予想していませんでしたが、それが老羅と老余の対立を引き起こすことになり、少し前にかなりの騒ぎになりました。

この件に関して、老羅氏は釈明に応じるために個人的に5,000ワードの長い記事を書きました。

#罗永浩が告発された5つの犯罪に応答する#に関するエントリは、すぐにホットな検索トピックになりました。

ところが、フロントが大興奮している中、最前列で嬉しそうにメロンを食べていると、偶然にも老羅関連のニュースを目にしてしまいました。

友人からひどい絶縁をされたと誰かが暴露しました。

このニュースを伝えた人物は、同行して全過程を通して指導してくれる友人のチームを見つけるために15万ドルを費やしたと語った。最終的に実際に売れたのは注文数35個のみで、売れた商品は4000元にも満たなかった。

覗いてみたら、友達作りに関する授業があったので、適当に引っ張り出してみたら、お金に困っていたので、頭皮が締め付けられました。

コースの価格は99元から49,600元まであり、最も高価なコースは5万元近くで、このコースだけで1,400万元以上で販売されています。

あと何台売ったら両手では売れなくなります。

しかし、売上とともに、友達作りコースについてはあらゆる種類の苦情があります。例えば、新浪科技の報告書によると、最初に35個の注文しか売らなかった友人に加えて、ある学生は20個の文章を2,000元以上で買い戻したとして苦情を言った。

宣伝する際に先生がずっと付き添ってくれると言われていましたが、実際はグループを作っただけだそうです。

結局、私はグループに参加するのに6,000元を費やしましたが、コースを販売するときに非常に配慮していたティーチングアシスタントはグループ内で何も発言しませんでした。

あなたが何かを言えば、相手は答えます。あなたが何も言わなければ、相手は沈黙します。

「5 日間でグループ内で 3 つの質問しかせず、20 の言葉を言い、最終的に 2678 元を費やしました。」

黒猫の苦情では、多くの人が生放送の編集のために Make a Friend Class を購入したことについて不満を述べました。材料や商品の配送など。コースを販売するとき、彼は Lao Luo のバナーを使用して、ライブスライスがいかに簡単かを宣伝しました。

その結果、購入後、ラオ・ルオはすでに「引退」しており、長い間脚光を浴びていなかったことを知りました。

悪い評価者がコースを購入した生徒に連絡したところ、相手は私に直接「このコースを購入する必要はありません」と言いました。 2980使ったけどまだ1円も稼げてない。

実際、アンカーがコースを販売するのは珍しいことではありませんが、販売しないのは奇妙です。

「狂気の弟ヤン」も少し前に、ライブブロードキャスト操作コースの販売を開始すると述べました。 1つのコースの価格は3,980元、もう1つのコースの価格は9,980元です。

数日間で 1 つのクラスを販売し、60 のタブラを作成しました。

退職したWeiyaさんは、コース販売がいかに儲かるかをすでに知っています。彼女の背後にいる

Qianxunさんは、2021年には早くもトレーニングキャンプを運営し始め、月収は75万元未満でした。

大手アンカーの場合、この種のオフラインクラスを運営することでお金を稼ぐことができるだけでなく、良いアイデアを見つけたら直接契約を結ぶことができます。

Qianxun Academyは当時10名近くと契約しました。たとえ自分たちがこのお金を稼いでいなくても、人々は稼いでいます。インターネット上には、7 日間でライブ ブロードキャストを行う方法や、すぐにライブ ストリーミングを練習する方法を教えると主張するさまざまなコースが存在します。

それに比べて、生放送リストのトップにいる兄貴たちの勇姿と、毎回何億もの売り上げを上げている、欲張ったり混乱したりせずには見られない。チームの調子を維持すれば、息をするのと同じくらい簡単にお金を稼ぐことができます。

一見すると、それは双方向に進む美しいもののように見えます。では、この大きなアンカーの教訓はネギの切り方についてなのでしょうか？

Is it like what netizens said, I am almost out of food, so I rely on selling courses to make the final harvest, and cut off brothers in the name of making friends? We will find out in the first chapter.

Of course, since the lessons cost several thousand, I was short of money, so I bought a 99 yuan one to try it out.

After purchasing, you will be redirected to WeChat. Then a dedicated teacher will be recommended to you. Give him the mobile phone number where you purchased the course, and you will get the course information:

A gift package of materials is also included.

According to the teacher, the courses are all broadcast live at a fixed time. Each session is 2.5 hours long, 3 days in total.

The course I bought has already sold 800 units. Of course, this is just a taster course, not even an introduction, so the content is very basic.

If you are curious about what these expensive courses above 2980 are about.

You can find part of the course content shared by various people by just searching on the Internet.

A scalper told me that he bought it for more than 3,000 yuan and now he sold it to me for 19.8. . It even gave me a set of Li Yizhou’s AI courses as a gift. I didn’t expect that Brother Yizhou got it as a bonus.

I bought it and found that the resolution was too low and I couldn’t see clearly at all.

I saw someone shared a few sections on site b, which are much clearer than mine.

I browsed through a few chapters, and the course, which costs several thousand yuan, has more than fifty lessons in total, and each lesson lasts about 10 minutes. The first dozen chapters are all about the most basic content, such as how to open a store and how to put products on the shelves.

Later, we will slowly talk about how to read Douyin data and how to follow the advanced gameplay.

The teacher explained it in detail. For example, the teacher analyzed the entire Douyin backend screen, from the transaction trend chart in the upper left corner to the popularity trend on the right, etc. He covered every module.

Touched it all from left to right, from top to bottom.

However, when it comes to actually solving the difficulties, there is no way to give actual solutions.

To give a simple example, like the transaction trend chart in the upper left corner, it can determine the transaction volume in the live broadcast room at different times and reflect your transaction density and efficiency.

If your transaction density is very high at 9:25 and many friends place orders, it means that the live broadcast effect is very good. But there was no next peak transaction until 9:45.

At this time, it means that there is a problem with the data. Maybe the words and content in the live broadcast room are inappropriate.

People who have live broadcast experience will definitely feel something when they hear this.

Hey, hey, yes, I also had this problem during the live broadcast. But what should we do? Sorry, this is something outside the course. We need to review it ourselves and find out what the problem is.

Another example is how to increase the fan conversion rate of the account in the live broadcast room.

Gives 7 methods, such as establishing anchor personality, sharing professional knowledge, posting TikTok+, anchor speaking skills guidance, etc. But what kind of character design should I establish and how should I adjust it? This requires detailed analysis of specific issues.

As a pure outsider, after watching dozens of classes, I have a general understanding of the operation of the live broadcast room, and I have indeed learned a lot.

I guess next time I watch the live broadcast, I will be able to know which are the words and which are the characters. If I wait for about 20 minutes, I will probably have a wave of red envelope benefits to stimulate fans to join the group.

But this kind of understanding is just like when we write articles and check information. I understand a little bit, but actually doing it is another matter.

I consulted some people in the industry, and most of them told me that there is no need to buy these courses. It's not that this knowledge is useless, it's just that it's too basic.

After a new person enters the company, the supervisors take him to the live broadcast room several times and he understands everything.

In fact, they will also find people to give lectures, and even big companies will regularly spend a lot of money to hire people to give lectures.

But these experienced live broadcast companies will only hire operation teams with targeted coaching. Because every live broadcast room is different. Different tracks, different user groups, and different operating methods.

This thing is not for you to solve math problems. Each problem has a formula, just close your eyes and figure it out. A live broadcast operator even told a reviewer that the company occasionally hires live broadcast teachers worth tens of thousands of dollars per session to teach experts and operators.

Oh, since some companies hire teachers worth tens of thousands an hour, is my problem the lack of money?

When I asked further, if I buy a very expensive live broadcast class now and follow their steps one by one, will it be possible for me to build a live broadcast room? One practitioner said firmly: No.

It’s like giving a martial arts secret book to a weak martial arts novice. I looked at the secret book horizontally and vertically, but I didn't have the ability to use any of the tricks.

Practitioners and I have repeatedly emphasized that the live broadcast industry: focuses on practical operations and relies on the team. Talking on paper is useless, and fighting alone is difficult. A good anchor will constantly study the data and words of other live broadcast rooms and organize their logic.

Practitioners told me that sometimes experienced live broadcast rooms will cause the data of a live broadcast to collapse due to a small problem. It is not difficult to explain why someone bought a class to make friends at the beginning, but only sold dozens of things in the end.

Moreover, the reality before practitioners is that current live broadcasts are very complicated.

Take these anchors in the live broadcast room as an example. Even with team support, "Ordinary people basically earn around 8k, and only S and A-type anchors can earn more than 10,000 per month."

According to the "China Online Performance (Live Broadcast and Short Video) Industry Development Report (2023-2024 )》Statistics show that as of May 2024, the number of anchor accounts in my country has exceeded 180 million. Among them, 90% of anchors have an annual income of less than 5,000 yuan, and only 0.5% of accounts have an annual income of more than 100,000 yuan.

There is no threshold for live broadcasting. It’s like you can start broadcasting directly with a mobile phone connected to the Internet. "Just because it looks easy to do, it's very difficult to do."

When the bad reviewers asked again and again, how can we make money through live streaming.

"In fact, this industry often pays attention to the harmony of cause and effect." Practitioners admit frankly that you just find a good teacher and he will teach you step by step. Then I selected a good track. The live broadcast was not that busy yet, and when the number started, I just hit a wave of traffic.

Sometimes, even if popular anchors start live broadcasting from scratch, they may not be able to replicate their success.

Many things are not like doing questions when I was a kid, with a carrot and a pit, and each question has a standard answer.

Even a seemingly simple 321 link seems to have many tricks.

They tell you that the best is always paid, so we are always paying for various courses.

In the end, I failed the full score essay, but I was told that there is no standard answer to this question.

以上が一流のアンカーは、金持ちになるための教訓を売り込みます。私はいくつかの調査をしましたが、まったく大金を稼ぐことはできないことがわかりました。の詳細内容です。詳細については、PHP 中国語 Web サイトの他の関連記事を参照してください。