Xiaomi Motors is ushering in a market boom, with the number of SU7 orders soaring past 100,000

According to news on May 9, automobile industry analyst Sun Shaojun’s latest article revealed that the number of orders locked for Xiaomi Motors’ first electric model, SU7, has exceeded an astonishing 100,000 yuan. This number specifically refers to the "locked order volume", which means that consumers have confirmed their intention to purchase and paid a deposit, rather than the large quantity that Xiaomi can cancel within seven days. Although Xiaomi Motors has not officially announced the news, analysts' remarks have undoubtedly brought strong attention to the market.

On April 25, 2024, Xiaomi Motors held a grand launch conference at the Beijing International Auto Show. Lei Jun, Chairman of Xiaomi, shared the hot sales data of Xiaomi SU7 at the auto show. In just 28 days since its release, the order volume has reached 75,723 units, and 5,781 units have been delivered. This achievement has set a new record in the industry for the first model of a new brand to be launched. Monthly delivery volume set new record. In addition, Lei Jun also predicts that female car owners will account for 40%-50%, BBA (Mercedes-Benz, BMW, Audi) users will account for 29%, and Apple users will account for as high as 51.9%. This data further confirms that Xiaomi Motors market attractiveness.

Xiaomi SU7 is Xiaomi’s first model to enter the field of military vehicles. It was officially released on March 28 and then began to be delivered to users in early April. This model is available in three different configurations: Xiaomi SU7, Xiaomi SU7 Pro and Xiaomi SU7 Max, with starting prices of 215,900 yuan, 245,900 yuan and 299,900 yuan. Among them, the Xiaomi SU7 Max model has received great attention from consumers for its excellent performance and configuration. According to information from the Xiaomi Auto APP, the Xiaomi SU7 Max model currently requires a wait of 34 to 37 weeks for delivery, which reflects the popularity of the model.

According to information transmitted on the Internet, Xiaomi will launch its second model, an SUV, and plans to launch it at the end of this year and officially launch it in 2025. The starting price of the third model is expected to be around 150,000 yuan, and it is expected to be released in 2026. These news undoubtedly add more expectations to the future development of Xiaomi Auto.

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