Reshaping of the “Aiyouteng” pattern: Youku lags behind, Mango TV and Bilibili rise

According to news on May 8, in the recent past, "Aiyouteng" - iQiyi, Youku and Tencent Video have been regarded as leaders in the online video field. However, new market dynamics may suggest to us that this traditional combination may be reorganized.

Recently, QuestMobile released a monthly active user data report for the online video industry in March 2024, revealing the latest pattern of the industry. The report shows that iQiyi and Tencent Video still hold the top two spots in the industry, with their respective monthly active users reaching an astonishing figure of approximately 400 million. However, Youku’s monthly active users have dropped to 173 million, which is less than half of the previous two, showing Youku’s obvious decline in market competition.

The data editor learned that in this market change, Mango TV successfully ranked third with 235 million monthly active users, while Bilibili Only 213 million monthly active users follow. The report also specifically pointed out the sudden rise of short drama apps, such as Hongguo free short drama and Xingya free short drama. These emerging forces have also successfully entered the top ten in the online video industry. As the market structure continues to change, the traditional combination of "Aiyouteng" may really need to be updated.

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