Cook: China is the most competitive market in the world and he is optimistic about the development of iPhone in China

Recently, Apple CEO Tim Cook said after announcing the financial report data for the second fiscal quarter of fiscal year 2024 that the Chinese market is the most competitive market in the world, and the long-term development of iPhone in the Chinese market is also subject to great pressure. focus on. According to financial report data, the Chinese market is one of Apple's important markets, and the sales performance of iPhone in the Chinese market is also a focus of Apple's attention.

According to financial report data released by Apple, Apple’s revenue in the Greater China market was US$16.37 billion, compared with US$17.81 billion in the same period last year, a year-on-year decrease of 8.1%. Cook said on the earnings call that he was pleased that iPhone sales in mainland China had grown despite facing a challenging competitive environment. He emphasized that the Chinese market still has great potential for future development, and Apple also focuses on long-term development.

In addition, Cook once again emphasized during the conference call that the best-selling smartphones in Chinese cities are iPhone 15 and iPhone 15 Pro Max. This shows that although Apple's revenue in China has declined, its market share in China has remained stable.

Analysis believes that Apple’s revenue decline in China may be related to factors such as intensified market competition, changes in consumer demand, and exchange rate fluctuations. However, despite the challenges, Apple remains optimistic about the long-term development of the Chinese market. In the future, Apple can take more steps to strengthen competition with local brands and retailers in China and continue to launch popular new products and services to maintain its position in this market.

In short, although Apple’s revenue in China has declined, its market share in China has remained stable and it continues to be optimistic about the long-term development of the Chinese market. In the future, Apple will need to take more measures to respond to changes in market competition and consumer demand to maintain its leading position in the Chinese market.

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