Nissan CEO talks about the electric vehicle market: demand is changing, and power selection needs to be "flexible"

According to news on May 7, Nissan is actively adjusting its electrification strategy to adapt to the changing needs of the global electric vehicle market and strive to maintain its industry competitiveness. Although Nissan's long-term strategy still focuses on electrification, company CEO Makoto Uchida said that Nissan will provide more diverse power options to meet the changing global market needs.

According to the editor's understanding, Nissan recently announced a new business strategy "Arc". The plan is expected to launch 30 new cars in the next two years, including 16 models that will use electrification technology. Nissan has set a goal of electrified vehicles accounting for 40% of global sales in 2026.

Makoto Uchida emphasized that this strategic adjustment is to better adapt to the current complex and changeable market environment, especially in those markets where the electrification process is slow, so that Nissan products can stabilize their market position. He said: "We have always believed that electrification needs to be based on consumer demand. We have noticed that the popularity and speed of electric vehicles are currently buffered, but our long-term goals have not changed. The key is how our development roadmap can both Being able to cope with current challenges while adhering to our long-term development direction requires us to adopt different electrification strategies in different markets and have the ability to flexibly adjust." He emphasized that Nissan will provide corresponding solutions based on consumer needs. automotive products and will pay close attention to market feedback.

Nissan also revealed plans to transform its Juke and Qashqai crossovers into fully electric vehicles and prepare to launch the third-generation Leaf.

When in the Chinese market, Uchida admitted that Nissan needs to face the challenges of emerging competitors and needs to enhance the influence of its brand in China. He revealed that Nissan plans to launch five new electric models in the Chinese market, which will be jointly developed with its partner Dongfeng Motor to meet the special needs of the Chinese market.

Makoto Uchida said: "In the past, we were a global company, and all model designs were completed in Japan and then adjusted for the US, European and Chinese markets. But this model is no longer applicable. "He did not rule out the possibility of introducing these models designed in China to other markets, and also admitted that Nissan's production capacity in China is currently excessive, but he emphasized that these new models are mainly designed for the Chinese market.

According to Uchida Makoto, reducing the production cost of electric vehicles is another key goal of Nissan’s “Arc” plan. To achieve this goal, Nissan has proposed a strategy of "strengthening supply chain cooperation, improving internal technology levels, optimizing battery procurement strategies, and designing by reducing platform diversity." These initiatives will ensure our costs remain competitive in the market.

Outside, Uchida reiterated Nissan’s commitment to apply solid-state battery technology to mass-produced models starting in 2028. He said this new battery technology has the potential to become "an important factor in increasing the acceptance of future pure electric vehicles." He revealed that Nissan is "confident in bringing this technology to the market" and plans to open a pilot factory this year with a view to achieving mass production of this technology within the next four years.

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