The apples no longer taste good! iPhone languishes in China and falls out of top five

According to the latest data released by market research organization TechInsights, domestic smartphone shipments reached 63.3 million units in the first quarter of 2024, a year-on-year increase of 1%, ending the annual decline trend for 11 consecutive quarters.

However, the iPhone market share, which has always occupied an important position in the domestic market, fell to 13.7%, falling out of the top five. At the same time, OPPO (including OnePlus), Honor, Huawei and vivo, the four major mobile phone manufacturers in the Android camp, have shown strong competitiveness in the domestic market.

These four manufacturers have successfully seized market share with their respective advantages and characteristics, and have become the main force promoting the recovery of China's smartphone market.

Data shows that with its outstanding performance in photography, performance and design, OPPO (including OnePlus) leads the domestic smartphone market with a market share of 17.1%. This achievement not only demonstrates OPPO (including OnePlus)’s deep heritage in the domestic market, but also reflects its continuously innovative product strategy and market strategy. Through continuous technological innovation and product upgrades as well as diversified product line layout, it meets the needs of The needs of different consumers have brought users the ultimate user experience and won wide recognition in the market.

Honor ranked second with a market share of 16.7%. It has rapidly emerged as an important force in the Chinese smartphone market with its technological accumulation. In addition, Honor has continued to innovate in product design and user experience, and has launched a number of mobile phone models. The well-received smartphone products have won the favor of consumers.

Followed by Huawei, vivo and Xiaomi, ranking third, fourth and fifth with market shares of 16.6%, 16.1% and 15.0% respectively. Among them, vivo has been committed to providing consumers with high-quality and high-performance smartphone products. Through continuous technological innovation and quality improvement, it has excellent performance in photography, sound quality, games, etc., bringing users the ultimate user experience. .

Compared with the strong performance of the Android camp, Apple’s iPhone’s share of the Chinese market has declined. Analysts believe that Apple’s iPhone’s share of the Chinese market has declined, on the one hand due to fierce competition from the Android camp, and on the other hand related to Apple’s own product strategy and market strategy.

In recent years, the Android camp has continued to accelerate technological innovation and product upgrades, launching a variety of competitive smartphone products to meet the diverse needs of consumers. However, Apple has struggled with product innovation and market strategies. It was relatively conservative and failed to adapt to changes in the Chinese market in a timely manner, resulting in a decline in market share.

Although Apple’s iPhone’s share of the Chinese market has declined, its position in the global market remains solid. As a world-renowned technology giant, Apple has profound technology accumulation and brand influence in the field of smartphones.

In the future, Apple is expected to regain the favor of Chinese consumers through continuous innovation and optimization of product strategies and market strategies. But domestic mobile phone manufacturers still face huge challenges.

In the case of limited scale and channels, we need to continue to innovate and break through, and we need to find new market opportunities and growth points, such as transferring the traditional smartphone business to new artificial intelligence hardware. This is also An attempt to find new growth points.

Overall, although Apple’s iPhone market share declined in the first quarter of 2024, the domestic smartphone market has shown a recovery trend, and the Android camp of mobile phone manufacturers performed strongly.

As market competition intensifies and consumer demands continue to change, the domestic smartphone market will continue to maintain fierce competition.

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