OpenAI Sora makes creators’ jobs easy, and they believe they won’t be easily replaced

News on May 6th, early testers of Sora, the OpenAI text generation video tool, seem to be relieved. Rather than panicking about being replaced by this tool, they find it makes their work more interesting.

In February this year, the artificial intelligence startup OpenAI officially launched Sora, a tool designed to "deeply understand and simulate the changing real world." Sora is known for its unique text-to-video conversion technology that generates feature-length, high-quality videos up to a minute long, and its proof-of-concept video generated widespread attention across the web upon its release.

However, for some practitioners in Hollywood, the emergence of this technology undoubtedly brings a certain degree of threat. Veteran filmmaker Tyler Perry was impressed, but also a little worried, by Sora's performance. He even suspended the planned $800 million studio expansion plan and called on Hollywood staff to unite to deal with the challenges posed by artificial intelligence.

Although Sora has not yet been officially released to the public, many workers in the creative field have begun to try to use it. They all said that this tool not only made their jobs easier, but also did not make them feel replaceable. Instead, Sora helps them communicate abstract concepts more clearly, inspires them to visualize ideas in new ways, and reduces production costs to a certain extent. However, they also emphasized that the current Sora still requires human supervision and guidance.

Charlotte Bunyan is one of the people involved in the testing. She got a taste of Sora's capabilities by creating an ad for a "well-known supermarket," and said the tool "could potentially" help her in her future work.

Bunyan took part in a comparison test organized by the Financial Times that pitted Sora against competitors Runway and Pika, both of which claim to be able to generate AI videos with just a few prompt words.

In testing, Bunyan provided a prompt directly to Pika and Runway, while OpenAI gave Sora a modified prompt. Bunyan said that compared to other tools, Sora's presentation of prompt content is more "faithful". However, she noted that no matter which tool is used, there still needs to be a "human dimension" added to the content generated by editing tools.

The music video for independent artist Washed Out’s new song “The Hardest Part” is reportedly one of the longest-running collaborations with Sora. Others pointed out that Sora's shortcomings in one area of ​​continuity could lead to new creative opportunities.

Paul Trillo, the director of this video, expressed his unique feelings about Sora-generated videos in a post on the X platform. He is "fascinated by hallucinations, bizarre details, dreamlike logic of movement, distorted mirroring of memories," and the surreal qualities unique to Sora and artificial intelligence.

It is reported that this video is spliced ​​together from 55 clips generated by Sora based on detailed prompts. But the coherence of these segments isn't always flawless. In the video, images of a couple and their child appear in different clips. However, Trillo chose to ignore these differences, which, in a sense, only enhanced the dreamlike nature of the video. He believes that Sora can complement the creative process, but should not become the dominant tool.

Trillo added: "You have to understand where to fight Sora. You have to give up a little bit of your free will in dealing with this. You have to accept the chaos and chaos it brings." Uncertainty."

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