Cook appeared at Berkshire’s shareholder meeting and talked about iPhone’s new strategy in the Chinese market

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"News on May 5, yesterday, at the world-famous Berkshire Hathaway annual shareholder meeting , Apple CEO Tim Cook made an unexpected appearance. His appearance not only added a lot of star power to the conference, but also shared his experience of his recent trip to China in an interview with reporters. "

Cook said with a smile on his face that he was deeply impressed by his trip to China, "It was really a great experience!" He mentioned that the profoundness of Chinese culture and the active market left a deep impression on him.

When talking about the iPhone’s performance in the Chinese market, Cook frankly talked about the decline in sales. However, he emphasized that Apple will readjust its strategy, focus on the Chinese market, and strive to make Chinese consumers interested in iPhone products again. According to the editor's understanding, although Apple's second fiscal quarter financial report showed that revenue in Greater China was US$16.372 billion, a decrease from the same period last year, Cook is still confident in the Chinese market.

#"China is the most competitive market in the world." Cook said, but he firmly believes that iPhone has long-term development prospects in China and is not afraid of any competition. In the subsequent During the earnings conference call, Cook revealed that even in a fiercely competitive environment, iPhone sales in mainland China still achieved growth in the last quarter. He was very happy about this and emphasized that Apple is paying more attention to long-term development in the Chinese market. rather than short-term gains. "

In addition, Cook also specifically mentioned the hot sales of iPhone 15 and iPhone 15 Pro Max in the Chinese market, which once again proved the strong appeal of Apple products in the Chinese market. . He firmly believes that as long as Apple continues to adhere to innovation and quality, it will be able to win the hearts of Chinese consumers.

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