Be good at controlling variables and focus on the game! The 2024 Global Game Industry Conference is about to open

According to official news, between July 25th and 27th this year, the 21st China International Digital Entertainment Industry Conference (CDEC) will be held at the Kerry Hotel in Pudong, Shanghai and the China International Digital Interactive Entertainment Exhibition (ChinaJoy) Held at the same time.

As an authoritative high-end industry conference held by ChinaJoy at the same time, CDEC has a history of 21 years and is the most professional, authoritative and international digital entertainment industry in the industry. Top event. Among them, the Global Game Industry Conference is the top priority of CDEC and the focus of the industry.

Compared with previous years, this year’s Global Game Industry Conference will be upgraded to two days, and experts from the global game industry will be invited to conduct in-depth analysis of the latest industry trends and hot topics from the entire industry chain of the game industry, and provide insights for the industry. Each sector offers unique opportunities to unlock future value.

In addition, the Global Game Industry Conference also focuses on building a cooperation resource platform to effectively promote innovation in the game industry and help the game industry develop in a healthy, orderly and rapid manner.

The theme of this game industry conference is "Be Good at Controlling Variables and Focus on Games". The site will be divided into three sections for discussion, namely "Technology Builds Game Innovation" "Strength", "capturing group interests" and "games going overseas in a good way", each of which is very targeted.

Taking the first section as an example, the so-called "technology builds game innovation" actually refers to the emerging technologies that are driving the development of the entire industry, which will involve game engines, cloud technology, cross-platform, aigc tools, small Game platforms and other different technical directions, and how they can be implemented into real innovation forces.

There is no doubt that we are currently in an era of vigorous technological development, from the widespread use of light tracing technology to the gradual promotion and development of the "Unreal 5" engine. In recent years, players' viewing experience has been improving rapidly, and many manufacturers have joined the forefront of innovative technology.

It is true that the development of game history has proved that it is not feasible to engage in an arms race purely in the aspect of audio and video performance, but the truth of "software determines hardware, and software leads hardware" is still applicable. Only by raising the upper limit through these new technologies can game developers have a broader production space, so in the long run this is still a problem that cannot be ignored.

Not only that, the vigorous development of new technologies has also made the process of playing games more convenient for players. The rapid changes in cloud technology, various forms of cross-platforms, and the use of aigc tools, etc., are actually all New technologies that can improve the basic gaming experience have injected unlimited vitality into the gaming industry.

The second section of this conference, “Capturing Group Interests and Activating User Growth,” will focus more on the players themselves. This section will discuss in depth the most popular game themes and gameplay methods in the global game market, and analyze how these products that meet the group's interest points are polished, how to maintain a better interaction with the player group and build stronger stickiness. What long-term operation practices can extend the product life cycle and become a representative work of this category?

Take the largest mobile game market as an example. After the sudden rise of casual and light games such as "Monopoly GO!", "Royal Match", "Candy Crush Saga" and "Coin Master", the original "PUBG Mobile" "The long-term dominance of "Genshin Impact" and "Honor of Kings" on the charts no longer exists.

(In the current market environment, players’ hobbies are more inclined towards “short, flat and fast”)

In addition to casual games, as a second game "Jockey Girl" has been soaring on the revenue growth list with its third anniversary event, as well as new characters, new music and other rich content, making this IP whose popularity has retreated slightly compared to a few months ago once again entered the field of vision of the majority of players; and large-scale The multiplayer RPG "ROM: Memories of Kings" also relied on its exquisite and distinctive art design and good distribution strategy to win the eighth place in the global mobile game revenue growth list in March. The success of these games is undoubtedly worthy of discussion and discussion. comminicate.

In terms of expanding the game life cycle and attracting new users, those big IP games and mixed gameplay games can naturally rely on their own uniqueness to compete in this homogeneous market. In the increasingly serious environment of environmental change, we have to stand out from the tight siege, and

The establishment of social scenes for in-game UGC content, various e-sports competitions and offline activities, as well as the formation and operation of player communities are all methods and methods that have been proven to be effective in the current market. As for which type Which strategy is suitable for your game will be discussed in the second section of this conference.

In addition to technology and users, the market is also an aspect that cannot be ignored, and the third section of this game industry conference, "Games go overseas to break the rules", is exactly around the growth of domestic games. Discuss the disruption and competition in overseas markets.

Due to the rapid development of technology and the flourishing of game categories, the global market has become extremely huge today. In 2024, the competitive pressure of global game companies will increase. However, as far as the Chinese game industry is concerned, it has not only surged in the local market and created countless unshakable business miracles. In the fiercely competitive Red Sea of ​​overseas markets, the popularity of domestic games has also increased. Still unabated.

According to a data report released by the Game Working Committee of the China Music and Digital Association, in February 2024, the actual sales revenue of China's independently developed games in overseas markets reached 1.346 billion U.S. dollars, an increase of 3.44% compared to the previous month. %, an increase of 8.69% compared with the same period last year.

Among them, the more popular categories such as business simulation, open world RPG, fusion SLG and placement cards have become hot spots that many manufacturers are chasing. Under extremely fierce competition, whoever can make a difference in innovation and gameplay design, making the work itself more unique and novel than works of the same type, will often receive good feedback in the market and word-of-mouth.

According to data released by Sensor Tower, a third-party research institution, "Whiteout Survival", "Last War: Survival Game" and "Legend of the Mushroom Brave" respectively ranked among the top three games in China in February. Top 3 in mobile game overseas revenue list. Products from major game companies such as MiHoYo and Tencent, such as "Genshin Impact", "PUBG MOBILE" and "Honkai Impact: Star Rail", have taken a back seat.

From a category perspective, "Whiteout Survival", "Last War: Survival Game", and "Legend of the Mushroom Brave" are more casual and can be left idle, so they are considered small games in China. Products on the track. Compared with content-based and battle royale games, small games are not very popular, but their current revenue capabilities are surprising.

In fact, it is these small factories that have keenly discovered the market changes and are as close as possible to the European and American markets in terms of painting style, gameplay and other aspects. This has led to the completion of the reshuffle of the top three overseas mobile games. For example, "Last War: Survival Game" broke through the bottleneck of user acquisition of traditional SLG mobile games by introducing casual arcade gameplay and placing a large amount of casual gameplay materials, which ultimately led to rapid growth in downloads, reaching 2023 in January 2024. The 7 times increase in November created a business miracle of "small factories counterattacking big factories".

Overall, the domestic game industry will continue to maintain rapid development in the future, and the China International Digital Entertainment Industry Conference (CDEC) serves as the vane of the digital entertainment industry. It provides a platform for communication and cooperation for people in the industry, which undoubtedly provides an important boost to the development of the entire industry.

The above is the detailed content of Be good at controlling variables and focus on the game! The 2024 Global Game Industry Conference is about to open. For more information, please follow other related articles on the PHP Chinese website!