How to modify the copy title on Douyin

Title optimization steps for Douyin copywriting: Get straight to the point, clearly point out the topic or content of the video, and use an attractive title. Add keywords to make it easier for users to search and discover. Streamline the title, remove redundant information, and highlight key points. Use numbers and symbols to enhance visuals and attract attention. Ask questions or use a suspenseful title to pique your users' curiosity. Pay attention to hot events or trends and speculate on hot topics to increase exposure. Use Douyin’s official tags (#) and topics (##) to increase exposure and interaction. Check the data, optimize the title based on the title click-through rate and conversion rate, and improve the video exposure and conversion effect.

How to modify the title of Douyin copywriting

The title of Douyin copywriting is a key part to attract users to click on the video, so Changing your title is crucial to increasing your video’s visibility. The following are the steps to modify the title of Douyin copywriting:

1. Get straight to the point and answer the question

Clearly indicate the topic or content of the video and use an attractive title. For example, "Teach you how to easily make popular Internet celebrity delicacies" or "Reveal the causes of acne breakouts and scientific skin care methods."

2. Add keywords

Include keywords related to the video content in the title to facilitate user search and discovery. Use the popular keyword database provided by Douyin official website, or extract keywords by analyzing the titles of similar videos.

3. Optimize the number of words

The number of words in the Douyin title is limited to 20. Streamline the title, remove redundant information, and highlight key points.

4. Use numbers and symbols

Numbers and symbols can enhance the visual effect and attract the user’s attention. For example, "6 bad habits that make you lose hair" or "⚠️Beware! Dangerous skin care misunderstandings revealed."

5. Stimulate curiosity

Ask questions or use suspenseful titles to stimulate users’ curiosity and prompt them to click on the video. For example, "How can celebrities save your dull and rough skin with the same skin care secrets?" or "I have found the root cause of acne-prone skin in ten years!"

6. Hot spots

Pay attention to current hot events or trends and follow hot topics to increase video exposure. Add hot words to the title, for example, "The same lipstick from a celebrity will turn you into a peach in an instant" or "Home fitness during the epidemic, lose 10 pounds with me!"

7. Use the official Douyin tool

to use the tags (#) and topics (##) provided by Douyin official to help increase the exposure and interaction of the video. Include relevant tags or topics in the title, for example, "#food tutorial #家菜菜" or "##summerskincare."

8. Check the data

Regularly check Douyin analysis data to understand the click-through rate and conversion rate of different titles. Optimize titles based on data to continuously improve video exposure and conversion effects.

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