'The King of Mobile Phones in Africa'! Transsion ranks fourth in the world in terms of shipments in the first quarter of 2024, increasing by 86%

News on May 2, the analysis agency Canalys recently released global smartphone market data for the first quarter of 2024. In this quarter, the global smartphone market increased by 10% year-on-year, reaching 296.2 million units.

Data shows that the top five mobile phone manufacturers in the first quarter were Samsung, Apple, Xiaomi, Transsion and OPPO. Among them, Transsion, known as the "King of African Mobile Phones", performed well.

In the first quarter, Transsion mobile phone shipments reached 28.6 million units, with a market share of 10%, achieving strong growth of 86%.

The financial report shows that Transsion’s operating income in 2023 was 62.295 billion yuan, a year-on-year increase of 33.69%, and its net profit was 5.537 billion yuan, a year-on-year increase of 122.93%.

In its main business, Transsion mobile phone revenue was 57.348 billion yuan, a year-on-year increase of 34.88%, accounting for 92.06% of operating revenue, and the overall mobile phone shipments were approximately 194 million units. .

It is understood that Transsion is a real domestic manufacturer. The company's full name is "Shenzhen Transsion Holdings Co., Ltd.". Its main products are mobile phones under the three major brands of TECNO, iTel and Infinix, including feature phones and smartphones. .

Sales areas are mainly concentrated in global emerging market countries such as Africa, South Asia, Southeast Asia, the Middle East and Latin America.

It is worth mentioning that in October last year, the large-scale documentary "Road to Prosperity" broadcast by CCTV also introduced Transsion mobile phones.

The documentary introduces that Chinese mobile phone companies have launched a "customized beauty" function in Africa with more three-dimensional facial features, a camera mode more suitable for dark skin tones, and an eye contrast that is more in line with local aesthetics.

In addition, there are also "N SIM card N standby" mode that is more suitable for local operators, as well as heavy bass design, etc. Chinese mobile phones have opened up the market with localized services and become the "top class" in Africa.

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