Canalys: The global smartphone market grew by 10% year-on-year in the first quarter of 2024, and Samsung regained the first place

According to a Canalys report, the global smartphone market increased by 10% year-on-year in the first quarter of 2024, reaching 296.2 million units. The market performance came in above expectations, marking the first time in ten quarters of double-digit growth.

Samsung returned to the lead, with shipments reaching 60 million units, driven by updates to the A-series and early high-end products. As Apple encountered challenges in its core market, its shipments fell by double digits, falling to 48.7 million units, ranking second. Xiaomi remained in third place, with shipments of 40.7 million units and a market share of 14%. Transsion and OPPO ranked in the top five respectively, with shipments of 28.6 million and 25 million units respectively, and market shares of 10% and 8% respectively.

Canalys Senior Analyst Sanyam Chaurasia commented: “The launch of Samsung S24 marks a key moment for its AI and premium strategy, which has the potential to reshape Industry landscape. Compared with the S23 released last year, Samsung released the Galaxy S24 one month earlier, and shipments in the first quarter reached 13.5 million units, an increase of 35% compared with the previous generation. The strong performance of the Galaxy S24. The promotion of AI, the improvement of customer experience in large-scale retail stores, and the optimized time-to-market strategy not only strengthen Samsung’s position in the high-end market, but also indicate that Samsung will use Galaxy AI to transform into AI-driven innovation. Provide users with reasonable pricing strategies, consolidate high-end competitiveness, cultivate brand loyalty, and thus make full use of its early development trends.”

#This site notes that according to Canalys’ previous report, Huawei will regain the number one spot in the smartphone market in mainland China in the first quarter of 2024.

Reference link:

• https://mp.weixin.qq.com/s/lCM1PWfDgvY5-jxp6yKepQ

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