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The rankings of the three major organizations are different: Honor, Huawei, and vivo, who has the best mobile phone sales?
- WBOYforward
- 2024-05-01 09:37:19909browse
News on April 30: Recently, three major market research institutions, IDC, Canalys, and Counterpoint, have released data on China’s smartphone sales and market share in the first quarter.
However, the rankings of these three companies are not the same. According to IDC data, the top five in terms of market share are Honor, Huawei, OPPO, Apple, and vivo.
The top 5 released by Canalys are Huawei, OPPO, Honor, vivo, and Apple; while the top 6 released by Counterpoint are vivo, Honor, Apple, Huawei, OPPO, and Xiaomi.
Three different rankings also make everyone confused. Who is the mobile phone brand with the largest market share in China?
In fact, one of the main reasons for the large difference in data is that different market research institutions have different statistical calibers.
It is understood that IDC and Canalys count sell-in data, that is, manufacturers’ shipments to large merchants or provincial agents; while Counterpoint counts sell-through data, which can be understood as activation volume.
However, although the three institutions have different opinions on who is "first", they have reached consensus on several points.
The first is the substantial growth of Huawei mobile phones. According to IDC data, the growth rate of Huawei mobile phones in the first quarter reached 110%; according to Canalys statistics, Huawei also increased significantly by 70%, which is close to the 69.7% growth rate calculated by Counterpoint. .
There is also unanimous opinion on the "debacle" of Apple mobile phones in the Chinese market. According to statistics from IDC, Canalys, and Counterpoint, Apple's market share in the Chinese market in the first quarter fell by 6.6% and 25% year-on-year respectively. %, 19.1%.
From left to right are the statistical data of IDC, Canalys, and Counterpoint
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