Xiaohongshu Live Broadcast can deliver traffic, including natural traffic and paid traffic. The steps for placing paid traffic are: 1. Register a Xiaohongshu enterprise account; 2. Open a Xiaohongshu advertising account; 3. Create live broadcast bidding or information flow advertising; 4. Set advertising content and audience positioning; 5. Top up advertising fees; 6. . Submit for review and serve ads. Need to pay attention to: ensure the attractiveness of live broadcast content, select target audiences, set a reasonable budget, and comply with Xiaohongshu specifications.
Can Xiaohongshu live stream invest traffic?
Answer: Yes
Details:
Xiaohongshu live broadcast can deliver traffic in two ways :
1. Natural traffic:
- Attract users to watch the live broadcast through high-quality content.
- Use Xiaohongshu’s recommendation algorithm to make live broadcasts appear on more users’ homepages or recommendation lists.
2. Paid traffic:
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Information flow advertising: Place ads in Xiaohongshu’s information flow, Guide users to click to enter the live broadcast.
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Live broadcast bidding advertising: Place ads directly on the live broadcast page and obtain exposure in the live broadcast room through bidding.
Paid traffic delivery steps:
- Register a Xiaohongshu enterprise account.
- Open a Xiaohongshu advertising account.
- Create a live auction or in-feed ad.
- Set ad content and audience targeting.
- Recharge advertising fees.
- Submit for review and place ads.
Notes on delivering traffic:
- Ensure that the live broadcast content is attractive and of high value.
- Choose an advertising audience that is consistent with the live content and has a clear target audience.
- Set a reasonable delivery budget and make optimization adjustments based on results.
- Comply with Xiaohongshu’s live streaming specifications and advertising rules.
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