Xiaohongshu Live Broadcast can deliver traffic, including natural traffic and paid traffic. The steps for placing paid traffic are: 1. Register a Xiaohongshu enterprise account; 2. Open a Xiaohongshu advertising account; 3. Create live broadcast bidding or information flow advertising; 4. Set advertising content and audience positioning; 5. Top up advertising fees; 6. . Submit for review and serve ads. Need to pay attention to: ensure the attractiveness of live broadcast content, select target audiences, set a reasonable budget, and comply with Xiaohongshu specifications.
Can Xiaohongshu live stream invest traffic?
Answer: Yes
Details:
Xiaohongshu live broadcast can deliver traffic in two ways :
1. Natural traffic:
- Attract users to watch the live broadcast through high-quality content.
- Use Xiaohongshu’s recommendation algorithm to make live broadcasts appear on more users’ homepages or recommendation lists.
2. Paid traffic:
- Information flow advertising: Place ads in Xiaohongshu’s information flow, Guide users to click to enter the live broadcast.
- Live broadcast bidding advertising: Place ads directly on the live broadcast page and obtain exposure in the live broadcast room through bidding.
Paid traffic delivery steps:
- Register a Xiaohongshu enterprise account.
- Open a Xiaohongshu advertising account.
- Create a live auction or in-feed ad.
- Set ad content and audience targeting.
- Recharge advertising fees.
- Submit for review and place ads.
Notes on delivering traffic:
- Ensure that the live broadcast content is attractive and of high value.
- Choose an advertising audience that is consistent with the live content and has a clear target audience.
- Set a reasonable delivery budget and make optimization adjustments based on results.
- Comply with Xiaohongshu’s live streaming specifications and advertising rules.
The above is the detailed content of Can Xiaohongshu Live Broadcast be used to invest traffic?. For more information, please follow other related articles on the PHP Chinese website!
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