What did Little Red Book do in the first place?

Xiaohongshu was initially positioned as a social media application with the core of travel guide sharing. Users can share travel guides, destination experiences, hotel recommendations and travel experiences, and interact with other travel enthusiasts, emphasizing the content. Authenticity and practicality.

The initial positioning of Xiaohongshu

Xiaohongshu is a mobile app that initially focused on sharing travel strategies. social media applications.

Detailed expansion:

• Travel guide sharing: Xiaohongshu’s initial positioning is for users to share travel guides, destination experiences, Hotel recommendations and travel tips. Users can browse and post travel information about different countries, including attractions, food, transportation, accommodation, etc.
• Community interaction: Xiaohongshu encourages users to interact with other travel enthusiasts, like, comment and collect content. Users can follow other bloggers, join relevant groups, and participate in online discussions.
• Authenticity: Xiaohongshu emphasizes the authenticity and practicality of the content. Most of the strategies shared by users are based on personal experience and provide valuable reference information for other users.

With the development of the platform, Xiaohongshu’s positioning has gradually expanded, but the sharing of travel guides is still one of its core functions.

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