What are the main functions of Xiaohongshu?

Xiaohongshu is a social e-commerce platform that provides the following main functions: content sharing: graphic notes, videos, live streaming e-commerce: overseas shopping, domestic malls, window displays, community communication: topic discussions, Likes, comments, private message search and recommendations: search keywords, recommend content based on interests and hobbies

The functions of Xiaohongshu

Xiaohongshu is a social e-commerce platform based on content sharing, providing users with the following main functions:

Content sharing:

• Graphic notes: Users can post graphic notes to share life experiences, beauty tips, travel strategies, etc.
• Video: Users can upload videos to record daily life, show product reviews, and share tutorials.
• Live broadcast: Users can start a live broadcast to interact with fans, introduce products, and bring goods.

E-commerce:

• Overseas shopping: Xiaohongshu cooperates with overseas brands to provide cross-border shopping services. Users can purchase overseas skin care products, cosmetics, clothing and other products online.
• Domestic Mall: Xiaohongshu has opened its own domestic mall, selling beauty, home furnishing, food and other products.
• Window display: Users can guide fans to purchase products by adding product links in their notes.

Community communication:

• Topic discussion: Users can participate in community discussions, express opinions and share experiences.
• Like and comment: Users can like and comment on notes and interact with other users.
• Private message: Users can send private messages to other users for private communication.

Search and recommendation:

• Search: Users can search for keywords in Xiaohongshu to find what they are interested in content.
• Recommendation: Xiaohongshu will recommend related notes and products based on the user’s browsing history and interests.

Other functions:

• Follow: Users can follow other users and get their latest notes.
• Collection: Users can collect their favorite notes and products.
• Account management: Users can manage their account information, set personal information, change passwords, etc.

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