Xiaohongshu and Douyin are not the same company. Xiaohongshu is a social e-commerce company founded in 2013, focusing on fashion, beauty and lifestyle content; Douyin is a short video social platform founded in 2016 that allows users to create and share short videos. While both companies are social media platforms, their target audiences and business models are different.
Xiaohongshu and Douyin are not the same company.
Xiaohongshu and Douyin are two independent companies:
Xiaohongshu:
- Founded in 2013 Nian
- is a social e-commerce company
- focusing on fashion, beauty and lifestyle content
Douyin:
- Founded in 2016
- is a short video social platform
- allows users to create and share short videos
Although both companies are social media platforms, but their target audiences and business models are different. Xiaohongshu mainly targets female users and focuses on e-commerce, while Douyin targets a wider audience and focuses on entertainment and social interaction.
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