Xiaohongshu merchant registration process

There are two types of Xiaohongshu merchants: Xiaohongshu Enterprise Account (promoting brands) and Xiaohongshu Stores (selling goods). The settlement process includes: determining the settlement type, preparing required materials, submitting settlement application, review, store opening and operation, and follow-up management.

Xiaohongshu merchant registration process

Xiaohongshu is a social platform integrating sharing and shopping. Offering businesses the opportunity to tap into a large and engaged audience. The following is the detailed process for Xiaohongshu merchants to settle in:

1. Determine the settlement type

Xiaohongshu has two settlement types:

• Xiaohongshu Enterprise ID: is suitable for enterprises that promote their brands and products on Xiaohongshu.
• Xiaohongshu Store: Applicable to e-commerce enterprises that sell goods on Xiaohongshu.

2. Prepare the required materials for settlement

For an enterprise number, you need to prepare:

• Business license or other legal Business certificate
• Corporate website
• Corporate WeChat ID
• Principal ID card
• Contact information (phone, email)

For the store, in addition to the above materials, you also need to prepare:

• Product information (pictures, description, price)
• Logistics information
• Customer service contact Method

3. Submit the settlement application

• Enterprise number:https://mp.xiaohongshu.com/
• Store: https://merchant.xiaohongshu.com/

Fill in the application form according to the prompts and submit the required materials.

4. Review

Xiaohongshu will review your application, which usually takes 3-5 working days. After passing the review, you will receive a notification of the settlement result.

5. Open a store or operate a business account

After passing the review, you can take the following steps according to your settlement type:

• Enterprise Account:Publish content, interact with fans, and promote your brand.
• Store: Create products, set up logistics and customer service, and start selling products.

6. Follow-up management

After settling in, you need to regularly update your content, products and customer service information to ensure the security of your business account or store Smooth operations. Xiaohongshu will also provide backend management tools to help you manage your business.

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