How to sell goods on Xiaohongshu

The first step to sell goods on Xiaohongshu is to create a store, including registering a merchant account and providing product details. Techniques include: note marketing, live streaming, community activities, showcase functions, blogger cooperation and paid promotion, etc.

Xiaohongshu Selling Guide

Get straight to the point: How to start selling on Xiaohongshu ?

1. Create a Xiaohongshu store: Register a brand or merchant account on the Xiaohongshu official website or app and create a store.
2. Upload products: Provide detailed descriptions, pictures and price information of the products.
3. Establish a brand image: Improve the store homepage, choose the appropriate avatar, cover and introduction to display the brand's positioning and values.

Expand in detail: Tips for selling on Xiaohongshu

1. Use notes for marketing:

• Attract potential consumers by publishing high-quality notes and sharing product experience, reviews and usage tips.
• Use relevant hashtags to make your notes visible to more people.

2. Use live streaming to bring goods:

• Regularly hold live broadcasts to showcase products and interact with fans.
• Provide exclusive offers and discounts to stimulate consumer purchases.

3. Participate in community activities:

• #Join relevant Xiaohongshu groups and circles, participate in discussions and share product information.
• Hold brand events to attract fan participation and generate UGC.

4. Open the Xiaohongshu showcase:

• Add product links in notes to facilitate users to purchase directly.
• Use the product management function of the showcase to track sales and inventory.

5. Cooperate with bloggers:

• Find bloggers who match the brand image and let them experience and promote the product.
• Provide trials or commissions to establish cooperative relationships.

6. Use Xiaohongshu promotion tools:

• Paid promotion: place targeted ads to reach specific groups of people.
• Topic Challenge: Participate in official topic challenges to increase brand awareness.
• Brand area: Create an exclusive brand area to display products and activities.

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