Who are the founders of Xiaohongshu?

Xiaohongshu was co-founded by three founders, namely: CEO Mao Wenchao (technology research and development, product operations and strategic planning), President Qu Fang (business development, brand marketing and user growth), and fashion manager Zeng Xiulian (fashion content, brand cooperation and community operations).

Founder of Xiaohongshu

Xiaohongshu, a social media company with trend consumption and community sharing as its core E-commerce platform, co-founded by the following three founders:

马文超

• current Xiaohongshu CEO
• graduated from Tsinghua University Department of Computer Science, worked at Google and Baidu
• Responsible for Xiaohongshu’s technology research and development, product operations and strategic planning

Qu Fang

• Current President of Xiaohongshu
• Graduated from the University of California, Berkeley, and worked at McKinsey Consulting Company
• Responsible for Xiaohongshu’s business development, brand marketing and user growth

Zeng Xiulian

• currently the head of fashion at Xiaohongshu
• graduated from UCLA and worked at Condé Nast’s Vogue 》Magazine
• Responsible for Xiaohongshu’s fashion content, brand cooperation and community operations

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