How to promote Xiaohongshu live streaming

Xiaohongshu live streaming promotion can be carried out through the Xiaohongshu advertising platform. The steps include: registering an account; creating a delivery plan; selecting delivery areas and audiences; setting materials and delivery methods; submitting for review; and monitoring delivery effects. .

Xiaohongshu Live Streaming Promotion Guide

How to use Xiaohongshu Live Streaming Promotion ?

Xiaohongshu live broadcast promotion can be carried out through the Xiaohongshu advertising platform. The specific steps are as follows:

1. Register a Xiaohongshu advertising platform account

Visit the Xiaohongshu advertising official website (https://ad.xiaohongshu.com/), Register and open an account.

2. Create a delivery plan

After logging in to the advertising platform, click "Create Delivery Plan" and select "Live Broadcast Delivery". Set basic information such as delivery target, delivery budget, and delivery date.

3. Select the delivery region and audience

Specify the delivery region and audience. The Xiaohongshu advertising platform provides detailed audience positioning functions, which can accurately target based on age, gender, interests and hobbies.

4. Set up materials and delivery methods

Upload live broadcast materials, including cover images, titles and copywriting. Choose the delivery method, including live broadcast sessions, target audience and delivery duration.

5. Submit for review

After submitting the delivery plan, Xiaohongshu will review the materials and delivery content. After passing the review, the placement activity will be officially launched.

6. Monitor the delivery effect

During the delivery period, the delivery effect can be monitored in real time on the advertising platform, including data such as play volume, number of interactions, and conversion rate. Optimize and adjust the delivery plan based on performance data.

Notes:

• Live broadcast promotion needs to comply with the regulations of the Xiaohongshu advertising platform and avoid publishing illegal content.
• Public materials should be attractive and relevant, and resonate with the target audience.
• Continuously monitor the delivery effect and make timely adjustments and optimizations to maximize return on investment.

The above is the detailed content of How to promote Xiaohongshu live streaming. For more information, please follow other related articles on the PHP Chinese website!