How to publish works on Xiaohongshu

Guidelines for publishing Xiaohongshu works: determine the content theme; write concise text, and use rich content such as pictures and videos; choose tags related to the content; choose an attractive cover image or video; publish Works and choose to make them public or visible only to friends.

Xiaohongshu Guide to Publishing Works

How to Publish Works

1. Click the " " sign: Find the " " sign in the upper right corner of the Xiaohongshu homepage and click it.
2. Select "Publish Note": In the menu that appears, select "Publish Note".
3. Add pictures or videos: Click the "Add Photo/Video" button and select the content you want to publish.
4. Write the text of the note: In the "Tell me what you think" text box, write the text of the work.
5. Add Tag: Click "Add Tag" to add relevant tags to the work to facilitate user search.
6. Select Positioning: Click "Select Location" to add the geographical location of the work.
7. Select cover: Select one from the added photos or videos as the note cover.
8. Click "Publish": After completing the above steps, click the "Publish" button in the upper right corner.

Specific steps

1. Determine the content

Before publishing the work, you need to determine the content of the work . Xiaohongshu mainly focuses on life sharing, beauty and fashion, food and travel, etc. Determine the content theme of the work based on your own field and target audience.

2. Editing content

When writing the text of the work, the text should be short, concise, and focused. You can use pictures, videos, GIFs and other forms to enrich content to make your work more attractive.

3. Select tags

Tags are an important element to help users search and discover works. Choose tags related to the content of your work so that more users can see your work.

4. Choose a cover

The cover is the first impression of the work. Choose an eye-catching, clear and eye-catching photo or video as the cover to increase the click-through rate of your work.

5. Publish your work

When publishing your work, you can choose to publish it publicly or limit it to only some friends. Works can be edited or deleted after publishing.

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