How to make money on Xiaohongshu

There are 6 main ways to monetize Xiaohongshu: advertising revenue, e-commerce sales, brand cooperation, content creator income, live streaming rewards and membership payments.

How does Xiaohongshu make money

Xiaohongshu is a social platform that focuses on sharing. The main monetization methods include:

1. Advertising revenue

Xiaohongshu obtains revenue from advertisers by inserting advertisements on the platform. These ads can appear in a variety of formats, including images, videos, or text, and are tied to the content.

2. E-commerce delivery

Xiaohongshu is a content e-commerce platform where users can earn commissions by sharing and growing products. The platform cooperates with many brands and merchants, and users can promote products by sharing product notes, posting grass planting videos, etc.

3. Brand cooperation

Bloggers on Xiaohongshu can cooperate with brands to promote their products or services. Cooperation methods include:

• Brand promotion: publishing notes containing brand logos or products;
• Experience evaluation: using or experiencing brand products and sharing true feelings;
• Advertising soft articles: Use content marketing to write articles to promote your brand.

4. Content creator income

Xiaohongshu has launched a creator incentive program to encourage users to create high-quality content. Bloggers can earn income through the following channels:

• Playback volume rewards: Rewards can be obtained after notes receive playback volume;
• Likes and collection rewards: After notes are liked or collected Rewards can be obtained;
• Graphic Column: Create graphic columns and attract paid subscriptions to earn profits.

5. Live broadcast tipping

Bloggers can live broadcast on Xiaohongshu, and users can support by giving gifts or purchasing virtual currency. Blogger. Bloggers can earn a share from tips and gifts.

6. Membership payment

Xiaohongshu has launched a membership service. Users can obtain exclusive content, benefits and discounts by paying membership fees. Membership income mainly comes from membership fees.

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