Starting from the rebranding of GuildFi to Zentry, an overview of the current status of game guild projects

In the world of Web3, "renaming will lead to increase in price" has become the consensus of the community to some extent.

Recently, chain gaming guild GuildFi announced that it will change its name to Zentry and plans to create a unified Superlayer to reward all types of game players across multiple blockchains.

In addition to GuildFi, many projects are also popular in looking for new opportunities through rebranding during the new bull market. PANews has previously counted 15 rebranding projects in the past year, with an average maximum increase of nearly 243.5%, including in October last year, when the chain gaming association Merit Circle announced a brand upgrade to Beam. The current token market value of BEAM is approximately US$1.4 billion. Ranked first among the chain gaming guilds.

Outside of GuildFi, what is the current development status of game guilds? Based on data from CoinGecko, PANews conducted an inventory of the top 10 game guilds by market value and found that the top players, Merit Circle, YGG, and GuildFi, have experienced considerable increases in currency prices and market value this year. However, several projects at the bottom of the game guild's market value have generally experienced a decline in both currency price and market value, with the currency price shrinking by up to 74.55%.

Rebranding, token migration, GuildFi ushered in currency price increase

As part of the rebranding work, Zentry will launch a new token ZENT, and the existing GuildFi token on Ethereum will Holders of Coin GF can redeem ZENT at a ratio of 1:10 through the portal. Subsequently, affected by the news, on the evening of April 23, the price of GuildFi token $GF rose from 0.355306 to $0.431287, an increase of 21%.

GuildFi has raised US$140 million from Binance Labs, Coinbase Ventures, Animoca, Pantera Capital, Hashed and other institutions. It is a one-stop platform that integrates games, NFTs and communities, and is creating a new narrative of gameplay economy.

Judging from the overall situation of the GameFi track, after the peak period in 2021 has passed, the game track has gone through a long period of adjustment, and has now reached the stage of breaking through and standing up. According to data from FootPrint Analytics, as of April 24, Gamefi’s latest daily active independent user data was 1,813,203, which was 1.53 times the highest value in November 2021, ushering in another peak. However, GameFi's overall market value is around US$21 billion, which remains at a low level, reaching US$55.38 billion in February 2022.

##In 2021, the P2E game Axie Infinity is popular, but for traditional players, the learning cost and initial investment threshold are high, so game guilds should be They use mechanisms such as scholarships to lower entry barriers for players and train players to get started quickly. In certain games, NFT characters owned by the guild can be loaned to players, who are also called "scholars." In turn, while playing these games, these scholars also participate in a revenue sharing model with the guild, dividing the in-game profits.

However, game companies also have many obvious limitations. For example, it includes a group of players who mainly help to make gold, which makes it difficult to maintain the long-term development of chain games; the regional nature is serious, and players are trapped in the isolated islands of single games and guilds. .

Outside of GuildFi, what is the current development status of game guilds?

Based on data from CoinGecko, PANews took stock of the top 10 game guilds by market value and found that Merit Circle, YGG, and GuildFi, which are at the top, have experienced considerable increases in currency prices and market value this year, with currency prices rising respectively. 59.88%, 112.03%, 89.34%. However, several projects at the bottom of the game guild's market value have generally experienced a decline in both currency price and market value. Unix's currency price has shrunk by 74.55%.

Merit Circle is a decentralized autonomous organization that provides people who want to help build the Metaverse the opportunity to make money through games. The Merit Circle platform offers scholarship opportunities, educational opportunities, and everything else one could need on their journey to becoming a profitable gamer. Merit Circle announced its brand upgrade to Beam in October last year. On April 26, BEAM’s market value was US$1.445 billion, an increase of 76.23% this year, ranking first among the 10 game guilds in terms of market value. In addition, the project’s treasury assets are US$667 million, of which BEAM accounts for US$605 million and MC accounts for US$24.66 million.

Yield Guild Games is a well-known leading Web3 game guild that pools funds to purchase revenue-generating NFTs and uses players' time and energy to optimize community-owned assets. On April 26, its market value reached US$283 million, and its increase during the year was also very impressive, reaching 136.75%. The currency price was US$0.8994 on April 26, an increase of 112% during the year. Current treasury assets are US$545 million, with YGG accounting for US$529 million.

On April 26, the newly rebranded GuildFi currency price was quoted at US$0.3973, an increase of 89.34% this year. The market value is currently US$229 million, an increase of 123.57% during the year. GuildFi currently ranks third in terms of market capitalization. Treasury assets are US$216 million, GF accounts for US$108 million, and ZENT accounts for US$96.84 million.

In addition to changing their names, these guild projects active in GameFi are also adopting other transformation strategies. With new catalysts, good progress has been made. On March 23, Decrypt reported that Yield Guild Games has begun exploring the next major evolution, which is to transform from a chain game guild to a chain game guild protocol. YGG stated that it hopes to become the infrastructure layer that enables all guilds to thrive on the chain and in the game, while considering the use of tokenized credentials and tools to manage assets and roles, and deep integration with blockchain games.

Additionally, the Yield Guild is an official guild partner of Pixels, and in addition to integrating Pixels, the Yield Guild has made many other recent moves, including a strategic investment from LongHash Ventures.

Except for the top two guilds, the performance of the rest of the guilds was not ideal. For example, Good Games Guild’s currency price and market value have shrunk by about 38% this year. Projects with larger currency price declines include UniX and BlackPool. Compared with January 1 and April 26, the prices of the tokens UNIX and BPT of the two projects fell by 75% and 48% respectively, reporting $0.0085 and $0.0838 on April 26. .

However, these projects are also trying to innovate. In addition to daily game linkage and cooperation, Owned, the parent company of Unix, is moving towards SocialFi and has developed Battle.tech, an application integrating SocialFi and Gaming on Avalanche. , the app will be launched on February 14th.

It seems that in the early days, game guilds relied on scholarships to attract low-priced labor to make fortunes. However, due to the lack of growth momentum of PVE games, they declined, and the guild model was generally concentrated in Southeast Asia, subject to geographical restrictions. Guild projects are looking for new ways out.

Another direction is to transform into fund-based functions, and the profit model has also become to make money through primary investment. One advantage is that as investments in other projects, these guilds do not have to be tied to the complete life cycle of the game project. You can lock in profits by adopting strategies at the right time, and at the same time, business income is directly empowered with tokens. However, analysts pointed out that the shortcomings of this are also obvious. For projects where investment income is used to repurchase tokens, the bull market will spiral upward, and the bear market will spiral upward.

Now, in the new round of bull market, can GameFi find new narratives and opportunities? It can be said that in the context of the transformation to protocols and investors, guild players in this track are brewing new growth opportunities.

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