Nezha Auto CEO Zhang Yong seeks opinions from netizens, brand name change becomes hot topic

News on April 28th: ​​Recently, Nezha Automobile CEO Zhang Yong released a video on the Douyin platform, responding to the recently hotly debated issue of the Nezha brand name. Zhang Yong said in the video that the brand name Nezha itself has its own personality, but the problem is that the company is not yet able to fully operate the brand. Zhang Yong's response attracted widespread attention and discussion, and many netizens expressed their appreciation for the uniqueness and richness of the Nezha brand name. However, some netizens expressed concerns that the brand has not yet been fully operated by the company.

He emphasized that for an automobile company, changing its name is an extremely important decision. This not only involves legal procedures such as brand registration and declaration, but also affects overseas market expansion and the transition of new and old customers. This series of complex issues requires systematic consideration and planning. At the same time, the company also needs to evaluate whether its own brand promotion capital is sufficient to support this name change.

The data editor understands that in order to collect opinions more broadly, Zhang Yong not only launched a vote on changing the name on Weibo, but also plans to invite 360 ​​founder Zhou Hongyi, Nezha car owners and other industry expert consultants to jointly Form an advisory group of 10 people. This advisory group will be deeply involved in the decision-making process of this brand name change.

A few weeks ago, at the Beijing Auto Show, Zhou Hongyi suggested that a car be renamed "Hezhong", which is consistent with the name of the car's parent company "Hezhong New Energy Vehicle Co., Ltd." echo.

In 2022, Nezha Automobile sales increased by more than 150,000 units, a year-on-year increase of 118%. However, after entering 2023, its sales volume declined, with full-year deliveries falling to 127,500 vehicles, a year-on-year decrease of 16.17%. Entering 2024, the downward sales trend has not been reversed. In the first quarter, cumulative sales were only 24,400 vehicles, a year-on-year decrease of 6.87%. In addition, Nezha Automobile once faced the dilemma of tight capital chain in March 2024, and even the Nanning factory was shut down due to production line adjustments.

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