Jietu JMK×Peace Elite dream co-branding, Beijing Auto Show concept car has been released

On April 25, a striking cross-border cooperation was unveiled at the Beijing Auto Show. Mr. Dai Lihong, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of Jietu Brand Division, made a major official announcement: Jietu JMK × Peace Elite will be launched together, starting a joint co-creation of cars and jointly creating a new trend of national automobiles.

Jietu JMK

##Jietu JMK: Persisting in creating personalized circle products that users love

This may be the "most exciting" auto show! At the beginning of 2024, the domestic auto market will usher in a wave of growth Price reduction craze, to this day, "volume price, volume configuration" has become the new normal in the auto market. As the most influential auto show in the first half of 2024, the Beijing Auto Show has become a "must compete" for many car companies. Among the many car brands that have become "involved", Jietu JMK seems a little different.

Little fans of Peace Elite take photos with the joint concept car

Little sister talks about the car live

Six years ago, Jietu chose the travel brand strategy, opening up and deeply cultivating the "travel" market segment. In the past six years, Jietu has more than 1 million users and more than 20 million fans around the world. The differences and individual needs of different users It was also captured by Jietu that "creating a travel car that suits each user's personality" became the original intention of the birth of Jietu JMK.

After two years, Jietu JMK has always been based on the car personalization track, with the concept of "more trendy, wilder, and more interesting", committed to creating personalized plans, customized car play services, and development for young users Mass-produced vehicle products and official equipment for personalized travel. We also actively introduce IP cooperation, use the innovative perspective of personalized circles to create cars that users really like, empower every player, define their own personalized cars, and jointly create a new national automobile culture that belongs to the Chinese people.

The top mobile game IP Peace Elite finally joined forces to build a car. What is the intention?

If we talk about the top tactical competitive mobile games in China, "Peace Elite" will definitely occupy a place. Five years after its launch, "Peace Elite" is still at its peak of popularity. It has been one of the most played games in the local market for many consecutive years, with more than 50 million daily active users. Thanks to the advantage of IP openness, "Peace Elite" began to plan cross-border linkages very early, and has completed more than a hundred cross-border activities so far. Such achievements make "Peace Elite" one of the most commercially valuable IPs in the mobile game industry.

With the ultimate expansion of gameplay, comprehensive layout of e-sports events, and nearly a hundred cross-border linkages, it can be said that "Peace Elite" is a brand with a natural "exploration" gene. In terms of mainstream gameplay, game map settings such as mountains, lakes, seas, snow and rainforests make every game a pleasant exploration. Players explore the limits and win through close teamwork in the virtual world, while Jietu Travel encourages users to bravely explore in the real world. The coincident brand genes also laid the foundation for this crossover.

Therefore, Six Senses Manufacturing Bureau joins hands with Peace Elite and Jietu JMK to launch a joint model of Peace Elite IP. Using the strong spirit of exploration in the "Peace Elite" IP, Jietu JMK continues to strengthen the user circle and Personalized travel scenarios bring more innovative, fun and enjoyable gameplay and car experience to users. This dream linkage is not only a surprising linkage between games and the automotive industry, but also an innovative exploration of the deep integration of content IP and industry, Internet culture and traditional manufacturing.

Empower elite players: Co-create the Peace Elite Special Edition

At the auto show, Jietu JMK , incorporating game elements of "Peace Elite", such as moiré camouflage car cover, tactical rail cover, clip-type roof platform, etc., and also integrating the new Chinese style design language to create a unique new Chinese style functional trend.

##Jietu JMK×Peace Elite’s first joint concept model

In the many in-depth communications between Jietu JMK and "Peace Elite" on model development, "co-creation" became a high-frequency word. Based on the premise of respecting each player's individual choice, players are encouraged to release their own power. This also adds the most interesting part to the cooperation between Jietu JMK and "Peace Elite" - creating a car with players.

Looking forward to creating a special version of Peace Elite with players

Until the model is launched, Jietu JMK will join forces with "Peace Elite" and use the power of game IP to Strengthen the social attributes and vigorous creativity of the game, continue to carry out rich themed co-creation activities at the Shenzhen store of JMK Manufacturing Bureau, and launch online reviews to focus on the love of more users and fans, and truly co-create co-branded models that players love .

Both parties expect that this cooperation can bring more surprises to consumers, inject new vitality into the development of Guochuang Automobile Brand, jointly promote the Chinese automobile industry to move forward, and realize a better and more personalized travel life. New Experience.

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